India's economic engine is revving up, but navigating the global headwinds requires sharp strategy. The rupee's recent volatility against the dollar underscores the complexities facing Indian businesses, impacting everything from import-export trade to domestic inflation. This week alone, we've seen significant shifts in the IT sector, with major players announcing restructuring and a renewed focus on AI-driven solutions. Meanwhile, the burgeoning startup ecosystem continues to attract substantial funding, despite a cautious global investor sentiment. The government's recent policy announcements on infrastructure development and digitalization are poised to further shape the business landscape, creating both opportunities and challenges for entrepreneurs and established corporations alike. Understanding these market dynamics is crucial for success in today's rapidly evolving Indian economy. Stay informed with Abtak.com for the latest insights and analysis on key sectors including finance, manufacturing, and technology – empowering your business decisions in a dynamic market. Explore the complete business news section now to stay ahead of the curve.
Black Friday and Cyber Monday are more than just retail extravaganzas. If used and analysed properly, they're a treasure trove of insights into consumer behaviour. For startups aiming to carve out their niche, understanding the dynamics of these shopping events can offer valuable lessons about what drives purchasing decisions, how to create urgency and how to foster customer loyalty. Because, of course, every business is different. One of the key behavioural triggers on Black Friday and Cyber Monday is urgency - in fact, the whole idea is centred on the idea of urgency. Limited-time deals and exclusive offers create a sense of scarcity, compelling customers to act quickly. This taps into the psychological phenomenon known as FOMO (fear of missing out), which can push consumers to make faster decisions than they normally would. Startups can adopt similar strategies by offering flash sales, early-bird discounts or limited-edition products. By creating a perception of exclusivity and urgency, they can drive engagement and boost sales. But, at the same time, it's essential to balance this approach with authenticity. If you push too much and get overly aggressive, you'll end up having the opposite influence on customers, resulting in customer mistrust. Black Friday and Cyber Monday also highlight the importance of data-driven marketing. Retail giants use advanced analytics to segment their audiences and deliver highly personalised offers, ensuring that the right product reaches the right consumer at the right time. Startups can replicate this by leveraging customer data to refine their marketing strategies. For instance, tracking customer preferences and purchasing history allows startups to create tailored recommendations or exclusive discounts that resonate with individual buyers. Personalisation fosters a deeper connection with customers, increasing the likelihood of conversion and repeat business.

Moradabad (UP), Aug 1 (PTI) The Moradabad district administration has cancelled the allotment of a government bungalow granted to former Uttar Pradesh chief minister Mulayam Singh Yadav. The Samajwadi Party (SP) has been asked to vacate the premises within 30 days. The bungalow, located in the posh Civil Lines area near the Police Training College (PTC II), was allotted to the SP patriarch 31 years ago. Spread across nearly 1,000 square meters on Nazul land, the property serves as the local SP office. District Magistrate Anuj Singh said the property is needed for housing officers and other ...Read More >

Mumbai (Maharashtra) [India], September 30: LOréal announced the winners of the India regional finals of its Big Bang Beauty Tech Innovation Program. The biggest Beauty Tech open innovation competition of this geographical scale, the program intensifies LOreal startup focus and investment in beauty innovation. Three startups from India emerged victorious and have secured their place at the Grand Finale in Singapore this November. After a rigorous evaluation process by a distinguished judging panel of industry experts from LOréal and Google, the India winners were selected for their bold, scal ...Read More >
Strikes gain global traction as unions push for fair treatment, sustainable practices, and tax accountability Amazon workers in India and around the world have launched strikes and protests during the busiest shopping weekend of the year -- Black Friday to Cyber Monday. The movement, called "Make Amazon Pay," is backed by UNI Global Union and Progressive International, with the goal of holding Amazon accountable for alleged labor abuses, environmental harm, and disregard for democratic principles. From November 29 to December 2, workers across six continents and in more than 20 countries are ...Read More >

New Delhi, Aug 28 (PTI) India's gains from importing discounted Russian oil are estimated to be just USD 2.5 billion per annum, significantly lower than the previously speculated range of USD 10-25 billion, a research report said on Thursday. Stopping Russian oil imports would force India, the world's third-largest oil importer and consumer, to rely on limited alternatives, potentially driving global crude prices up to USD 100 per barrel amid rising demand and tight supply. "Benefit from Russian oil imports is way less than exaggerated media numbers," brokerage CLSA said in a report. While ...Read More >

Mumbai (Maharashtra) [India], September 16: UPACK, one of India's largest and most trusted online packaging material stores for over the past 10 years, has officially launched new, Fully Customizable, Eco-Friendly Mailer Boxes available pan-India, designed to improve any e-commerce sellers' brand identity and visibility. Also Read | UCL 2025-26: Mikel Arteta Urges Arsenal To Rewrite UEFA Champions League History Ahead of Athletic Club Clash. Now Available Nationwide: Strong, Affordable, Sustainable, and Fully Customizable Eco-Friendly Mailer Boxes. Perfect Packaging Solutions for E-Commerce ...Read More >

Kolkata, July 5 (SocialNews.XYZ) The West Bengal unit of BJP, under the leadership of its new State party President Samik Bhattacharya is making all efforts to ensure a political rally in the state, with Prime Minister Narendra Modi addressing it, before Trinamool Congress's annual Martyrs' day rally in Kolkata on July 21. An insider from the state committee of BJP said that the week before July 21, the Prime Minister is scheduled to go for an election campaign in Bihar where the Assembly polls are scheduled later this year. "We are trying hard so that the Prime Minister can spare some time ...Read More >
New Delhi: In a welcome departure, the Union Public Service Commission (UPSC) is adopting a more student-centric approach aimed at reducing the stress of aspirants. In an exclusive interview with ETV Bharat, UPSC chairman Ajay Kumar unveiled a wide-ranging roadmap of reforms -- aimed at reducing stress, enhancing exam transparency, detecting forgery with tech tools, and building inclusive platforms that empower deserving candidates beyond the exam results. "The UPSC Civil Services Examination is one of the most prestigious and competitive examinations in the country. Naturally, the demands ar ...Read More >

New Delhi [India], July 15: Sparsh CCTV, one of India's leading manufacturers of smart cameras and integrated surveillance solutions with multiple government and enterprise clients in India, Innoviz Technologies Ltd. (NASDAQ: INVZ), a global automotive leader in LiDAR solutions, and Cron AI, a leading deep learning 3D perception provider, announced today the collaboration to offer an integrated LiDAR-camera-vision perception platform, purpose-built for large-scale deployment across transport, perimeter security, railways and critical infrastructure. Also Read | West Bengal: 34 Fishermen From ...Read More >

Mumbai, July 19 (SocialNews.XYZ) Actor Harshvardhan Rane, who was last seen in 'The Miranda Brothers', is heaping praise on the recently released film 'Saiyaara', and its team. On Saturday, the actor took to the Stories section of his Instagram, and penned a special note for the film and its makers after it witnessed a stellar opening day. He wrote, "Another melodious example of a love story shattering all myths and formulas of the industry. Honest heart wrenching love story wins again in 2025! #Saiyaara". 'Saiyaara', which stars Aneet Padda, and marks the debut of Ahaan Panday, is helmed b ...Read More >

New Delhi, Sep 13 (PTI) The National Pharmaceutical Pricing Authority has asked pharmaceutical companies and medical device makers to pass on the benefit of reduced GST rates to consumers with effect from September 22. "The benefit of reduction in GST rates shall be passed on to consumers/patients effective from September 22, 2025. All the manufacturers /marketing companies selling drugs/formulations shall revise the MRP of drugs/formulations (including medical devices) accordingly, with effect from September 22," the authority said in an order. The manufacturer and marketing companies shall ...Read More >

Crisil Ratings says that two-thirds of FMCG acquisitions in past five years were D2C, aiding premiumisation and growth while supporting startups. Companies like, ITC, HUL and Marico are leading the acquisiton spree Around two-thirds of acquisitions by FMCG players in the past five fiscals have been in the D2C (direct-to-consumer) space, offering established players a boost to growth and expansion into premium segments while enabling the acquired entities to mitigate challenges of scalability and ...Read More >

New Delhi [India], September 26: We are constantly surrounded by the evolving world of digital marketing. It is challenging for everyone in the digital marketing industry to be familiar with analytics, engagement, algorithms, strategies, SEO, SEM, and other related concepts. You should check the top seo news list, websites, and blogs, just to follow the latest marketing tips and tricks. Also Read | Will Cristiano Ronaldo Play Tonight in Al-Ittihad vs Al-Nassr Saudi Pro League 2025-26 Match? Here's the Possibility of CR7 Featuring in Starting XI. Almost every professional in marketing has pro ...Read More >
Bengaluru: ShopOS, a startup building an AI-based operating system for e-commerce, has raised $20 million led by Binny Bansal's 3State Ventures. The company said it will use the funds to expand its engineering team and further develop its AI platform, and add more brand customers. Founded by Sai Krishna V K and Ajay P V, ShopOS develops software that uses AI to streamline common e-commerce tasks, including creating product listings, generating marketing campaigns, and adapting online stores based on visitor behaviour. The company aims to reduce manual effort and enable brands to operate across ...Read More >

India is also undergoing a content revolution. In the past five years, short-form video platforms have witnessed a 3.6X surge in daily active users, positioning themselves as serious competitors to mainstream digital entertainment platforms. India's online commerce sector is set to skyrocket from $30 billion in 2020 to $300 billion by 2030, contributing to what is now being dubbed a $1 trillion digital consumer opportunity, according to a new report by Bessemer Venture Partners titled Click, Wat ...Read More >

"The data do not support any advantage in creative thinking for lefties," said Daniel Casasanto, associate professor of psychology. "In fact, there is some evidence that righties are more creative in some laboratory tests, and strong evidence that righties are overrepresented in professions that require the greatest creativity." Casasanto is the senior author of "Handedness and Creativity: Facts and Fictions," published in the Psychonomic Bulletin and Review. Casasanto said there are scientific ...Read More >

New Delhi [India], July 11 (ANI): India's Quick Commerce (Q-commerce) market is estimated to have reached around Rs 64,000 crore in FY25, growing at a staggering Compound Annual Growth Rate (CAGR) of 142 per cent during FY22-FY25, said market analytics firm CareEdge in its latest report. According to the report, the Gross Order Value of the quick commerce market will nearly triple from an estimated Rs 64,000 crore in FY25 to around Rs 2 lakh crore by FY28, registering exponential growth. Quick commerce (or q-commerce) is a specialised form of e-commerce that focuses on delivering goods to cu ...Read More >

New Delhi: The country's largest carmaker Maruti Suzuki has announced the rollout of its first made-in-India electric vehicle - the e-Vitara SUV - in a major boost to the green segment from its upgraded Gujarat plant, which is now set to become one of the world's largest automotive manufacturing hubs with a projected annual capacity of one million units. Crucially, this facility will serve as Suzuki's global production base for electric vehicles (EVs), exporting to over 100 countries, including advanced markets in Japan and Europe, which is aligned with India's vision of becoming a global aut ...Read More >

Bangalore (Karnataka) [India], September 3: This festive season, brands are not just advertising, they are racing to secure their place on Truecaller Ads, the communications platform that sits at the center of India's celebratory moments. Also Read | Devendra Fadnavis an Architect of Historic Decisions on Maratha Quota, Says Maharashtra Minister Radhakrishna Vikhe-Patil. With billions of calls and messages exchanged during the festive surge, marketers are increasingly turning to Truecaller to reach consumers when excitement, attention, and purchase intent are at their peak. Festive demand i ...Read More >

DESRI has inaugurated a new capability centre at RMZ Nexity, Hyderabad, to strengthen its global operations. The new office leverages India's skilled talent pool and includes state-of-the-art facilities to foster collaboration. This milestone emphasizes DESRI's commitment to operational excellence and employee well-being. DESRI, a leading figure in renewable energy investments, has inaugurated a cutting-edge capability centre at RMZ Nexity in Hyderabad. This strategic expansion underscores DESRI ...Read More >

VMPL New Delhi [India], September 26: We are constantly surrounded by the evolving world of digital marketing. It is challenging for everyone in the digital marketing industry to be familiar with analytics, engagement, algorithms, strategies, SEO, SEM, and other related concepts. You should check the top seo news list, websites, and blogs, just to follow the latest marketing tips and tricks. Almost every professional in marketing has probably seen the best trends this year already. Still, every real marketing professional understands that the best strategies out there don't work like point-t ...Read More >

Forbes contributors publish independent expert analyses and insights. If you asked a group of small business marketers how confident they are that their efforts are paying off, you might expect a reasonably optimistic response. After all, marketing budgets are up, AI tools are everywhere, and customer demand for personalized content is pushing innovation. But the latest 2025 State of Small Business Marketing report reveals a startling statistic: only 18% of SMB marketers feel "very confident" i ...Read More >

Morbi pretium leo et nisl aliquam mollis. Quisque arcu lorem, ultricies quis pellentesque nec, ullamcorper eu odio. As Bitcoin (BTC) continues its steady climb toward its all-time high (ATH) of $111,814 recorded in May 2025, the cryptocurrency is witnessing a notable shift in its holder composition. New on-chain data suggests that BTC "weak hands" are selling their holdings to larger investors. According to a recent Cryptoquant Quicktake post by contributor IT Tech, Bitcoin's supply is moving upstream from retail investors to larger holders. This movement denotes a fundamental shift in the i ...Read More >

Bengaluru, Jul 5 (PTI) Union Minister Piyush Goyal on Saturday said new technologies will define India's growth story in the coming years. Addressing the IIT Madras Alumni Association's Sangam 2025 event here, he said, "Your science, your technology, combined with this vibrant startup ecosystem, R&D, and innovation, will shape the India growth story of the future." Goyal said India is transforming from a country known for seeking jobs to becoming a nation of job creators. "Of course, in some small measures, we have tried to be part of the startup ecosystem, the startup fund of funds, and var ...Read More >

PNN Hyderabad (Telangana) [India], September 16: Vroutes HR, a Hyderabad-based HR consulting firm, has developed a three-layer service model that cuts human resource costs by 50-55% compared to traditional approaches, addressing a gap that undermines startup and small business success across India. Founded in 2017 by Vishal Adbalwar, Vroutes HR grew from his observations about business failures in the startup and SME sector. Adbalwar watched companies with strong products or services struggle to scale. His discussions with CEOs and business owners revealed a recurring problem: weak or missin ...Read More >

Lucknow, July 9 (UNI) In a major push to boost investments in the alcohol-based industries, the Uttar Pradesh Excise Department, in collaboration with Invest UP, attracted investments worth Rs 3,600 crore during a day long Excise Investors' Summit here today. The summit was aimed to promote investments in alcohol manufacturing, distribution, and marketing sectors by creating an investor-friendly policy ecosystem and providing stakeholders with comprehensive information on existing policy frameworks. The summit was inaugurated by UP Excise Minister (Independent Charge), Nitin Agarwal and the ...Read More >

Mumbai: The attack on Sambhaji Brigade leader Pravin Gaikwad has triggered a stir in Maharashtra politics with opposition parties alleging the assailants were the BJP activists. However, Maharashtra minister Chandrashekhar Bawankule claimed the BJP has nothing to do with the attack. Raising the issue in the Maharashtra Vidhan Sabha, Congress legislative party leader Vijay Wadettiwar said that Gaikwad was fatally attacked, dragged out of his car, and his face was blackened. He claimed it was an attempt on Gaikwad's life. Gaikwad was manhandled and ink was hurled on him allegedly by activists ...Read More >

New Delhi [India], July 17: The rules of performance marketing have changed. What once worked - batch reports, generic creatives, and reactive decision-making - now leads to wasted budgets and missed targets. Today, it all about speed, precision, and knowing exactly where your next best opportunity lies. That where performance marketing expert Nipun Taneja steps in. With over $100 million in managed ad spend and more than 15 years of hands-on experience, Taneja is setting new standards through his revolutionary approach to performance marketing. and his broader framework known as Vibe Market ...Read More >

BusinessWire India Bangalore (Karnataka) [India], September 15: KRAFTON India is once again opening its doors to the country's most ambitious game developers, with registrations for Cohort 3 of the KRAFTON India Gaming Incubator (KIGI) set to begin on September 20, 2025. Launched in 2023, KIGI quickly established itself as a launchpad for emerging talent, supporting 10 studios across two cohorts through financial assistance, expert mentorship, and access to global platforms. Now returning for its third edition, the program aims to unlock even greater opportunities for India's next generation ...Read More >

New Delhi [India], September 16 (ANI): Consumers will get the benefits of reduced GST on medicines that have been manufactured and on chemist shelves before the new rates are implemented from September 22. The sweeping GST reforms unveiled on September 3, among other measures by the central government, have provided a substantial relief on health care, with taxes being either fully exempted or brought down to the lowest slab. Since then, there has been a widespread query about what will happen to medicines already in the supply chain before the new GST rates come into effect. Is it required ...Read More >

New Delhi, Sep 29 (SocialNews.XYZ) India's office market has emerged as the undisputed growth engine of the Asia Pacific region, accounting for 44 per cent of net new supply and a commanding 61 per cent of total net absorption in the April-June period this year (Q2 2025) -- far ahead of regional peers, including the Chinese mainland and Southeast Asia, a report said on Monday. The Indian market has consistently led in both net new supply and net absorption over the past decade. "In Q2 2020, India contributed 26 per cent of net new supply and 30 per cent of net absorption, while in Q2 2015, t ...Read More >