India's economic engine is revving up, but navigating the global headwinds requires sharp strategy. The rupee's recent volatility against the dollar underscores the complexities facing Indian businesses, impacting everything from import-export trade to domestic inflation. This week alone, we've seen significant shifts in the IT sector, with major players announcing restructuring and a renewed focus on AI-driven solutions. Meanwhile, the burgeoning startup ecosystem continues to attract substantial funding, despite a cautious global investor sentiment. The government's recent policy announcements on infrastructure development and digitalization are poised to further shape the business landscape, creating both opportunities and challenges for entrepreneurs and established corporations alike. Understanding these market dynamics is crucial for success in today's rapidly evolving Indian economy. Stay informed with Abtak.com for the latest insights and analysis on key sectors including finance, manufacturing, and technology – empowering your business decisions in a dynamic market. Explore the complete business news section now to stay ahead of the curve.
New Delhi [India], July 17: The rules of performance marketing have changed. What once worked - batch reports, generic creatives, and reactive decision-making - now leads to wasted budgets and missed targets. Today, it all about speed, precision, and knowing exactly where your next best opportunity lies. That where performance marketing expert Nipun Taneja steps in. With over $100 million in managed ad spend and more than 15 years of hands-on experience, Taneja is setting new standards through his revolutionary approach to performance marketing. and his broader framework known as Vibe Marketing, he not just riding the wave of change - he building it. Below, we break down his five most impactful performance marketing strategies, tailored to help modern marketers unlock smarter, faster, and more profitable campaigns. 1. Let AI Handle the Heavy Lifting - But Keep It Human-Led In a world flooded with metrics, knowing which numbers to act on can feel like looking for a needle in a haystack. Nipun Taneja emphasises a critical shift: use AI-enabled marketing to automate the grunt work, not the strategy. Here what that looks like: * Automated optimisation: Use AI-driven tools to adjust bids, target audiences, and rotate creatives in real time. * Smart alerts: Dont wait for weekly reports. With systems like Vibelets, get real-time alerts when performance dips or opportunities spike. * Conversational AI interfaces: Rather than reading a dashboard, ask, Which creatives under ₹50 CPM are showing fatigue? and get instant answers. Taneja mantra: AI should think fast, but marketers must think deep. 2. Build Creative That Feels Native - Not Like an Ad Consumers scroll past anything that feels salesy. Taneja approach to performance marketing rejects outdated brand vs. performance debates. Instead, he focuses on whether your ad blends into the feed and prompts instant action. High-ROI creatives follow three rules: * Feed-first design: Your ads should look and feel like content users already engage with. * Early action drivers: Use visual cues, urgent CTAs, or UGC formats to trigger clicks quickly. * Creative fatigue tracking: According to industry benchmarks, over 75 of creatives underperform after 3-5 days. Tools like Vibelets.AI track when this drop starts, so you stay one step ahead. 3. Shrink the Feedback Loop with Real-Time Campaign Intelligence The longer it takes to spot a problem, the more budget you burn. Traditional dashboards require manual digging. Taneja AI-driven marketing approach eliminates that lag entirely. Enter the Vibe Board - a real-time campaign interface powered by modular Vibelets. Rather than being buried in reports, you can: * Ask direct questions: Where is the budget being spent without conversions? * Get visual snapshots of campaign health with emoji-based indicators and scrollable metrics. * Take action instantly: Pause, edit, or scale campaigns right from the insight screen. This streamlined interface is particularly powerful for fast-moving teams juggling multiple platforms like Google, Meta, TikTok, and more. 4. Empower Your Team with Shared Intelligence Performance marketing isnt a solo sport. Taneja has designed his tools with collaboration in mind. Whether youre a solo growth hacker or managing a 20-person media buying team, access to shared intelligence accelerates everything. Collaboration-first strategies include: * Team-wide alerts: Everyone stays on the same page with real-time updates on performance shifts. * Role-based views: Media buyers, creatives, and strategists all get the data they need - nothing more, nothing less. * Context-aware Vibelets: These modular components understand their placement in the campaign flow, helping team members make decisions based on what comes next. This clarity cuts down on internal back-and-forth and empowers faster decision-making. 5. Integrate Smart, Not More The average marketer uses five different platforms per campaign. That leads to disconnected workflows and inefficiencies. Nipun Taneja Instead of adding more tools, unify them with intelligent systems: * End-to-end campaign builders like Vibe Campaign Creator and Planner streamline setup, from idea to execution. * Cross-platform integration: Plug into TikTok, Google, Bigo, Taboola, Shopify, and more - without juggling tabs. * Rule-based automation: With AI rule engines, you can set up conditions like Pause ad sets where ROAS drops below 1.5x for 48 hours. This not only saves time but also prevents costly human error and oversights, especially in fast-scaling accounts. Final Takeaway: Be the Fastest, Not Just the Smartest In today performance marketing landscape, speed wins. The ability to spot a drop in ROAS, swap a creative, or reallocate budget - within minutes, not days - is the new competitive advantage. Nipun Taneja is proving that AI-driven marketing isnt about removing the human; it about freeing marketers to focus on what matters: strategy, creativity, and growth. With Vibe Marketing and the breakthrough modularity of Vibelets, teams arent just catching up to changes - theyre staying ahead of them. So, if youre still managing campaigns by toggling between tabs, chasing reports, and waiting on meetings to decide, it time to reimagine how marketing gets done. Because the future doesnt wait. And neither should your ROI (ADVERTORIAL DISCLAIMER: The above press release has been provided by PNN. ANI will not be responsible in any way for the content of the same) Disclaimer: This news article is a direct feed from ANI and has not been edited by the News Nation team. The news agency is solely responsible for its content.
BENGALURU, India, Dec. 4, 2024 /PRNewswire/ -- Infosys (NSE: INFY) (BSE: INFY) (NYSE: INFY), a global leader in next-generation digital services and consulting, today announced a strategic collaboration with Kardex, a leading global provider of intralogistics solutions, including automated storage solutions and material handling systems, to transform its business operations using SAP S/4HANA. Leveraging Infosys Cobalt, a set of services, solutions and platforms for enterprises to accelerate their cloud journey, Infosys will help Kardex unify its ERP system in over 30 countries, boost operation ...Read More >
In a historic move, U.S. Justice Department antitrust regulators are pushing for a court order that would force Google to sell its Chrome browser. This request follows a ruling in August, which determined that Google had unlawfully monopolized the search market. Additionally, the department aims to impose restrictions on Google's artificial intelligence practices and its Android operating system. This unprecedented legal action targets one of the world’s largest tech companies, marking a significant escalation in the U.S. government's efforts to curb monopolistic practices in the digital indus ...Read More >
New Delhi [India], November 26 (ANI): Spiritual guru and founder of the Isha Foundation, Sadhguru, on Tuesday came out strongly and expressed grave concern over the arrest of Chinmoy Krishna Das, a prominent ISKCON leader in Bangladesh. Taking to social media platform X, Sadhguru highlighted the shift from a democratic to a theocratic and autocratic system in Bangladesh, stressing the importance of understanding the value of an open democracy. He pointed out that persecution based on religion or demographic weaknesses is not in line with democratic ideals. Also Read | UK Horror: Transgender ...Read More >
* Commoditisation and similarity of products and services with competitors will have the most significant impact on how businesses deliver customer experiences over the next two years, according to the latest IDC InfoBrief commissioned by Affinidi * However, businesses who are looking to hyper-personalise their products as a competitive differentiator are facing several obstacles in addressing the privacy-personalisation dilemma, with 56% of them highlighting data collection and management to be a key challenge. * To truly enhance customer experiences through more personalised insights, they m ...Read More >
Bengaluru, 4th December 2024- PURE EV, one of India's leading electric two-wheeler manufacturers, has unveiled an ambitious roadmap to strengthen its presence nationwide and expand globally while introducing innovative solutions for sustainable mobility. Over the next 30 months, the company aims to add 250 new dealerships, taking its total network to over 320 across India. The expansion will be driven by the growing demand for long-range scooters, electric motorcycles, large B2B contracts, and the company's entry into the house-hold brand space. Dr. Nishanth Dongari, Founder & MD of PURE EV, ...Read More >
Hong Kong, December 3, (ANI): Mainland Chinese shoppers are once again flocking to stores in Hong Kong, but this time, their focus is on purchasing sanitary towels and other feminine care products, rather than infant formula, cooking oil, or Yakult drinks. This shift in shopping habits is driven by concerns over reports of contaminated and discoloured cotton fillings in similar products sold in mainland China. These safety issues have led many consumers to seek alternatives in Hong Kong, where the quality is perceived to be more reliable, Radio Free Asia reported. A shopper from Guangzhou, i ...Read More >
Hong Kong: Mainland Chinese shoppers are once again flocking to stores in Hong Kong, but this time, their focus is on purchasing sanitary towels and other feminine care products, rather than infant formula, cooking oil, or Yakult drinks. This shift in shopping habits is driven by concerns over reports of contaminated and discoloured cotton fillings in similar products sold in mainland China. These safety issues have led many consumers to seek alternatives in Hong Kong, where the quality is perceived to be more reliable, Radio Free Asia reported. A shopper from Guangzhou, interviewed by Radio ...Read More >
New Delhi [India], January 13 (ANI): Union Minister Ashwini Vaishnaw criticised Meta CEO Mark Zuckerberg and called him "factually incorrect" over his remark that most incumbent governments, including India in 2024 elections, lost post-COVID. He added that the people of India have reaffirmed their trust in the NDA led by Prime Minister Narendra Modi. "As the world's largest democracy, India conducted the 2024 elections with over 640 million voters. People of India reaffirmed their trust in the ND led by PM @narendramodi Ji's leadership. Mr. Zuckerberg's claim that most incumbent governments, ...Read More >
India Quality Conclave 2024: Driving Excellence in Quality Management Presto Group proudly presents the India Quality Conclave 2024, set to take place on November 30 at Crowne Plaza, New Delhi. This transformative event will bring together industry leaders from packaging, FMCG, pharmaceuticals, and other sectors to discuss cutting-edge quality improvement practices. Key highlights include strategies for cost reduction, boosting QC team productivity, and ensuring hassle-free audits. Attendees will benefit from keynote speeches, case studies, panel discussions, and a special book launch, Per ...Read More >
Trial conducted over a 118 km Boston metro route with 10 network hops and nine ROADMs. US wireless carrier Verizon has successfully tested the transportation of 1.6 terabits per second of data across a single wavelength on its live metro fiber network. Utilising Ciena's WaveLogic 6 Extreme (WL6e) coherent optical solution, the trial, conducted in Boston, demonstrated data travelling farther and faster across Verizon's fiber network. This upgrade enhances the network's ability to handle the workloads generated by artificial intelligence (AI) applications, particularly Generative AI, according ...Read More >
New Delhi: University Grant Commission (UGC) Chairman M Jagadesh Kumar has announced changes in the Common University Entrance Test (CUET), undergraduate and postgraduate 2025, saying the total number of subjects has been reduced to 37 from 63 and there will be uniform exam duration of 60 minutes. He said 20 language subjects have been discontinued and admissions to the dropped subjects can be done based on General Aptitude Test (GAT) scores. The domain-specific subjects were 29 earlier, but the UGC has decided to discontinue six subjects, bringing the number down to 23, Kumar added. The cha ...Read More >
The Supreme Court halted new temple-mosque legal battles. The court will review the 1991 law impacting religious site status. This law froze the status of religious sites as of August 15, 1947. Several cases, including Gyanvapi and Shahi Idgah, challenge this law. The law's validity is being questioned. The court's decision impacts ongoing and future disputes.In its ruling on the keenly-watched Place of Worship Act case, the Supreme Court said on December 12 that no new Mandir-Masjid suits are to ...Read More >
New Delhi [India], January 31 (ANI): Official Spokesperson of the Ministry of External Affairs Randhir Jaiswal said on Friday that French President Emmanuel Macron has invited Prime Minister Narendra Modi to attend the Artificial Intelligence (AI) Action Summit, and India has accepted the invite. While speaking at a press briefing, Jaiswal said that India is also developing its own AI program. "French President has invited Prime Minister Narendra Modi for Artificial Intelligence Action Summit and we have accepted their invite. We will update you about further details," he said. On February ...Read More >
Sunmei Hotels Group has announced the launch of Sunmei Group International (SGI) and three new overseas brands—SHANKEE, PENRO, and LANOU—marking its expansion into the UAE market. The company plans to introduce SHANKEE Hotels, a smart economy brand, to cities like Dubai, Abu Dhabi, and Riyadh. SGI focuses on smart marketing, modular renovations, and intelligent operations, leveraging big data and AI to enhance service and guest experiences. Chairman Ma Yingyao aims to open 100 hotels globally within the next decade, doubling revenue and establishing a strong international presence for Chinese ...Read More >
Vodafone Idea has launched an AI-powered Spam SMS solution to protect users from unwanted messages and potential fraud. The technology uses machine learning to detect and flag spam in real-time, with over 24 million messages identified since its testing phase. The solution complements existing measures like a user-friendly mobile app for filing complaints and reporting spam. Vi is also working on reducing unwanted voice calls and uses customer feedback for further detection. This initiative aims to provide proactive protection and safeguard customers' digital experience. Vodafone Idea's stock ...Read More >
The churning waters of the 21 Century maritime domain are no longer defined solely by steel-hulled might and firepower. Today, the true battleground lies in the unseen realms of algorithms, data streams and quantum states. The Indian Navy, a sentinel of the vast Indian Ocean Region (IOR), stands at the cusp of this technological revolution, leveraging artificial intelligence (AI) and quantum computing to secure its maritime sovereignty and amplify its geopolitical influence. India's journey into this brave new world is both a strategic necessity and an audacious leap. With China's growing nav ...Read More >
New Delhi [India], December 4 (ANI): The GSEC in Hyderabad will be the first of its kind in the APAC region after Tokyo and only the fifth globally, with similar facilities in Dublin, Munich, and Malaga, according to a statement. This GSEC is a specialised international cybersecurity hub designed to play a crucial role in developing advanced security and online safety products tailored for the Indian context. The centre will focus on cutting-edge research, AI-driven security solutions, and creating a collaborative platform for leading experts and researchers in cybersecurity. It also aims to ...Read More >
Gurugram (Haryana) [India], December 12: Navanc, a pioneering FinTech startup building India's first AI-powered property score and stack for secured lending and insurance practices, has successfully raised USD 1 million in a seed funding round. The round was led by Prarambh Ventures, with participation from Inflection Point Ventures (IPV), Brigade REAP FirstPort Capital, and marquee angel investors Also Read | US: Joe Biden Commutes Roughly 1,500 Sentences and Pardons 39 People in Biggest Single-Day Act of Clemency. The funds will be directed toward expanding operations across India, with a ...Read More >
The books for class 9-12 will be available from 2026-27. New Delhi: The National Council of Educational Research and Training (NCERT) has reduced the prices of books for classes 9 to 12 by 20 per cent. The decision was announced by NCERT Director Dinesh Prasad Saklani during an event held in the national capital on Monday. The reduction in the prices of books will be effective from the upcoming academic year. News agency PTI quoted the minister as saying that while the textbooks for classes 9- ...Read More >
- Renewed homepage of Samyang's industrial water treatment solution brand, 'TRILITE' ... Featuring AI chatbot 'TRIGENT' and Design programs 'TriAngle' - Providing tailored and technical information to the user's queries ... Service available in over 100 languages. - Innovative Water Treatment Design Softwares... Ion Exchange Resin and RO membrane SEOUL, South Korea, Nov. 26, 2024 /PRNewswire/ -- Samyang Corporation (CEO Kang Ho-sung) introduced its new website for its water treatment solutions brand, 'TRILITE' (http://www.samyangtrilite.com), along with the launch of an innovative Artificia ...Read More >
The Chinese yuan was also facing its own challenges from the growing threat of more U.S. tariffs on China, pushing it down to a 13-month trough. Japan's tech-heavy Nikkei jumped 1.6% as of 0200 GMT, and South Korea's KOSPI advanced 1.7%. Taiwanese shares gained 1.1%. Australia's stocks benchmark rose 0.7% and reached a fresh all-time high. However, Chinese stocks were under pressure, with Hong Kong's Hang Seng edging slightly lower and mainland blue chips falling 0.3%. MSCI's broadest index of Asia-Pacific shares added 0.7%. Both S&P 500 and Nasdaq futures were flat after the cash indexes ...Read More >
The Andhra Pradesh government inked a Memorandum of Understanding (MoU) with Google. The tech giant will launch its operations from Visakhapatnam in the State. Making the announcement at the district collectors' conference on Wednesday, Chief Minister N. Chandrababu Naidu said HRD Minister Nara Lokesh's efforts have paved the way for this. The MoU was a significant development and would be a game changer. Visakhapatnam is poised for transformative growth, Mr. Naidu said. The chief minister, in ...Read More >
Hyderabad: Samsung is preparing to host its annual Galaxy Unpacked event on January 22, 2025, where it is expected to showcase its extended reality (XR) headset in addition to its next-gen flagship Galaxy S series smartphones. The lineup is said to include the Galaxy S25, Galaxy S25+, and Galaxy S25 Ultra. Additionally, we could witness the launch of the highly anticipated Slim variant of the device, which is expected to cost somewhere between the Plus and Ultra models. Samsung Galaxy Unpacked: Timing and where to watch Samsung has confirmed to host the Galaxy Unpacked 2025 in San Jose, Cali ...Read More >
New Delhi [India], February 5 (ANI): Bharatiya Janata Party leader Amit Malviya on Wednesday slammed Leader of Opposition Rahul Gandhi over his 'Make in India' criticism and blamed Congress for 'doing nothing' to prepare India's economy for future even after a decade in power during the United Progressive Alliance (UPA) government from 2004-2014. Malviya said said that the Congress-led UPA continued the "legacy of policy paralysis, rampant cronyism, and complete neglect of industrial growth." "It is good that Rahul Gandhi has finally acknowledged a fact the entire nation already knew--that e ...Read More >
Raniwala 1881 unveils its much-anticipated Raas A/W 2024-25 Collection, a celebration of heritage, family, and love. The collection blends traditional craftsmanship with modern aesthetics, honoring the bride’s journey and creating an emotional connection across generations. Each piece, from polki necklaces to intricate earrings, tells a story of resilience and legacy. Crafted with care, these jewels are not just adornments but heirlooms in the making, meant to be passed down through families. Abhishek Raniwala, Co-founder & Creative Director, emphasizes that the collection celebrates the spiri ...Read More >
As businesses increasingly adopt AI, customizing large language models (LLMs) like GPT and Claude is key to meeting industry-specific needs. Techniques like Retrieval-Augmented Generation (RAG) and in-context learning are gaining popularity. RAG enables real-time data retrieval, ideal for tasks requiring up-to-date information, while in-context learning provides guidance within the task prompt. Recent advancements in LLMs, such as larger context windows, offer new possibilities but also present challenges, including cost and efficiency. A hybrid approach combining RAG and long-context models m ...Read More >
The XEV 9e is fast and even in the lower range mode feels smooth along with lots of performance.Source : Somnath Chatterjee Electric cars are different and Mahindra has thrown everything at their new range of EVs in terms of a new electric architecture along with specifications normally seen on luxury cars. The XEV 9e based on the Inglo platform is the bigger and more premium EV which starts at Rs 21.9 lakh while coming with two battery pack options- 59 and 79kwh. The 79 kwh battery pack means 656 km range and 284 bhp which means 0-100 km/h is just 6.8 seconds. The big XEV has lots of road p ...Read More >
NDIA bloc leaders, who submitted a notice of no-confidence motion against the Rajya Sabha Chairman Jagdeep Dhankhar on Wednesday, blamed the chair for not allowing them to speak in the Rajya Sabha. The leaders held a joint press conference labelling several charges against the chairman. "His behaviour (RS chairman) has damaged the dignity of the country. He has brought such a situation in the history of parliamentary democracy that we had to bring this notice for the resolution (of no confidence ...Read More >
NewsVoir Gurugram (Haryana) [India], December 12: Navanc, a pioneering FinTech startup building India's first AI-powered property score and stack for secured lending and insurance practices, has successfully raised USD 1 million in a seed funding round. The round was led by Prarambh Ventures, with participation from Inflection Point Ventures (IPV), Brigade REAP FirstPort Capital, and marquee angel investors The funds will be directed toward expanding operations across India, with a focus on strengthening Navanc's presence in urban and semi-urban areas. Additionally, the startup will bolster ...Read More >
Bengaluru, India (OTE) - Leveraging Infosys Topaz and Google Cloud technology, the center of excellence will foster co-innovation to deliver transformative AI-powered solutions Infosys (NSE: INFY), (BSE: INFY), (NYSE: INFY), a global leader in next-generation digital services and consulting, today announced the launch of a Google Cloud center of excellence, powered by Infosys Topaz, to foster enterprise AI innovation. The center will serve as a catalyst for co-creation and help businesses harness the power of generative AI to achieve transformative growth. Infosys and Google Cloud share a s ...Read More >