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Black Friday and Cyber Monday are more than just retail extravaganzas. If used and analysed properly, they're a treasure trove of insights into consumer behaviour. For startups aiming to carve out their niche, understanding the dynamics of these shopping events can offer valuable lessons about what drives purchasing decisions, how to create urgency and how to foster customer loyalty. Because, of course, every business is different. One of the key behavioural triggers on Black Friday and Cyber ...Read More >
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