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Bangalore (Karnataka) [India], May 23: Hero MotoCorp, the world's largest manufacturer of motorcycles and scooters, has teamed up with KRAFTON India, publisher of BATTLEGROUNDS MOBILE INDIA (BGMI), to launch an unprecedented 'phygital' partnership -- a first for India's two-wheeler and gaming industry. This collaboration brings together the thrill of digital gaming with the excitement of real-world motorcycling through a unique blend of in-game content and limited-edition bikes. As part of this initiative, Hero's popular motorcycles -- the Xtreme 160R 4V and Xtreme 125R, the fastest bikes in their respective segments are now integrated into BGMI as playable vehicles. Soon, fans will also be able to bring the digital experience to life by purchasing exclusive, BGMI-branded Hero motorcycles in the real world, featuring specially designed decals and themed styling. "This is more than a brand integration -- it's a benchmark for how companies can authentically embed into gaming culture and create real value for a connected generation," said Seddharth Merrotra, Head of Business Development and Partnerships at KRAFTON India. He added, "With Hero MotoCorp, we're turning virtual mobility into real-world expression -- translating in-game aspiration into tangible ownership. For the first time in India, players aren't just engaging with a brand -- they're living it, both in-game and on the road." Speaking on the development, Ashutosh Varma, Chief Business Officer, Hero MotoCorp, said, " At Hero MotoCorp, we are constantly innovating to connect with young, digital-first consumers in meaningful and exciting ways. Our collaboration with KRAFTON India marks a bold new step in this direction, blending the real and virtual worlds like never before. By bringing our Xtreme motorcycles into BGMI, we are not just creating immersive brand experiences, we are redefining the intersection of mobility and digital entertainment. This partnership is a celebration of new-age passion, performance, and play." Hero Motorcycles Hit the Battleground Also Read | Kamal Haasan's 'Thug Life' and Pawan Kalyan's 'Hari Hara Veera Mallu' To Release in Theatres After Telugu Film Exhibitors Put Strike on Hold? Deets Inside. Starting from May 25, players will find the Hero Xtreme 160R 4V and Xtreme 125R inside BGMI as high-performance vehicles with exclusive designs inspired by their real-world counterparts. The collaboration also includes an unlockable Hero-themed gear drop, featuring a custom outfit, helmet, and backpack. Merging Culture, Community, and Mobility This initiative redefines how brands engage with India's digitally native generation. For Hero MotoCorp, the collaboration signals a forward-looking move into the digital ecosystem, embedding the brand into gaming culture. For KRAFTON India, it continues the evolution of BGMI as not just a game, but a lifestyle platform. Also Read | Karnataka Court Summons Kannada Actor Darshan Thoogudeepa and His Wife Vijayalaxmi for Illegal Possession of 4 Bar-Headed Geese at Their Farmhouse. Together, this phygital partnership offers a glimpse into the future -- where mobility meets gameplay, and fandom becomes a tangible as well as a rideable experience. For the latest updates, follow BGMI's official YouTube, Instagram and Facebook pages. (ADVERTORIAL DISCLAIMER: The above press release has been provided by BusinessWire India. ANI will not be responsible in any way for the content of the same) (This is an unedited and auto-generated story from Syndicated News feed, LatestLY Staff may not have modified or edited the content body)
New Delhi [India], December 2: The IVCA GreenReturns Summit 2024 commenced today in New Delhi, convening over 400 visionaries, investors, policymakers, and entrepreneurs to chart a transformative path for India's green economy. The Summit is dedicated to aligning India's climate goals with its trillion-dollar economic aspirations for a 'Viksit Bharat,' spotlighting high-impact investment opportunities, addressing funding gaps, and driving actionable solutions for net-zero and climate adaptation. Also Read | Mamata Banerjee Says West Bengal Yet To Get INR 14,000 Crore From Centre for Supply of ...Read More >
She fought for their three children, which affected her mental health Canadian musician Grimes, known offstage as Claire Elise Boucher, opened up about the emotional and financial toll of her year-long custody battle with tech mogul Elon Musk. Sharing her experience in a series of posts on X, a platform owned by Musk, Grimes revealed how the legal fight for their three children impacted her mental health, career, and identity as a mother. The custody dispute involved their children - X Æ A-XII ("baby X"), aged four, and two-year-olds Exa Dark Sideræl and Tau Techno Mechanicus. Grimes claim ...Read More >
Bengaluru, 4th December 2024- PURE EV, one of India's leading electric two-wheeler manufacturers, has unveiled an ambitious roadmap to strengthen its presence nationwide and expand globally while introducing innovative solutions for sustainable mobility. Over the next 30 months, the company aims to add 250 new dealerships, taking its total network to over 320 across India. The expansion will be driven by the growing demand for long-range scooters, electric motorcycles, large B2B contracts, and the company's entry into the house-hold brand space. Dr. Nishanth Dongari, Founder & MD of PURE EV, ...Read More >
New Delhi: Bollywood superstar Akshay Kumar has officially revealed the release date for his much-anticipated horror-comedy, 'Bhooth Bangla.' The film, which marks his reunion with veteran director Priyadarshan, will be released on April 2, 2026. The actor shared the exciting news on his official Instagram account, alongside a new poster for the movie, which has already sparked a wave of enthusiasm among fans. In his Instagram post, Akshay Kumar wrote, "Beyond excited to be on set with my favourite @priyadarshan.official as we begin the shoot of our horror comedy #BhoothBangla today. Yeh darr ...Read More >
Bengaluru (Karnataka) [India], December 13: IIFL Capital Services Limited (formerly IIFL Securities Limited) today announced the unveiling of its state-of-the-art office in Bengaluru, dedicated to wealth management services for High Networth Individuals (HNIs) and Ultra High Networth Individuals (UHNIs). IIFL Capital Services is one of the largest wealth managers in India, with about $30 billion (Rs 2.5 lac crore) worth of assets under management, advice and custody. Also Read | Big score is just around the corner for Steve Smith, Skipper Pat Cummins Backs Star Batter Ahead of IND vs AUS 3rd ...Read More >
New Delhi [India], January 27 (ANI): Actress Kangana Ranaut has officially announced her return to movie sets for the filming of her new movie, which reunites her with her 'Tanu Weds Manu' co-star R Madhavan. The two actors, who previously delighted audiences with their performances in the successful romantic comedy series, will now collaborate again in a psychological thriller. Also Read | 'Those First Loves Always Stay With You': 'Loveyapa' Pair Junaid Khan and Khushi Kapoor on True Love, Sibling Rivalry and Inspiration From Actor Parents (LatestLY Exclusive). The announcement came shortl ...Read More >
Bhubaneswar, Jan 31 (PTI) The Odisha Vigilance Department on Friday arrested an official of the Integrated Tribal Development Agency (ITDA) of Mayurbhanj district after detecting disproportionate assets in his possession. The arrested official was a project administrator at the ITDA in the district's Bonai area. Also Read | 'Touched Private Parts Pricked With Pen': Tuition Teacher in Nagaur, Rajasthan Sexually Abused Class 2 Girl for 6 Months, Arrested. A case has been registered at the Rourkela vigilance police station against the official and his wife under various sections of Prevention ...Read More >
CoinEx Charity's Starlink Program, under its "Bridge to Hope" initiative, has launched its first Starlink unit in the Philippines, aiming to bring high-speed satellite internet to remote areas. The first deployment in EB Magalona, Negros Occidental, enhances access to education, economic opportunities, and essential services. Mayor Marvin Malacon highlighted plans for educational seminars on blockchain and cryptocurrency. CoinEx Charity, established in 2022, focuses on global charitable efforts, while CoinEx, a leading crypto exchange, offers user-friendly trading services to over 10 million u ...Read More >
MUMBAI: The much-anticipated 'Baaghi 4', produced by Sajid Nadiadwala, has just added a new star to its roster, with Punjabi sensation Sonam Bajwa joining the cast alongside Tiger Shroff. Set to go on floors soon in Mumbai, 'Baaghi 4' promises to deliver high-octane action sequences, with a storyline that combines intense thrills with romance. Sonam Bajwa will be playing the female lead opposite Tiger Shroff, marking her second collaboration with Sajid Nadiadwala after she makes her Bollywood debut in 'Housefull 5'. In an Instagram post, Tiger Shroff welcomed Sonam to the team, expressing h ...Read More >
BusinessWire India Noida (Uttar Pradesh) [India], December 11: Comprehensive insurance policies are very helpful for two-wheeler owners as they protect them from financial losses incurred on their own vehicles and also cover third-party liability. Because of its all-round nature, many refer to them popularly as 'package' insurance. However, in India, many people do not opt for comprehensive two-wheeler insurance as the government has not made it compulsory. However, it is highly recommended that two-wheeler owners get one, and we have covered the reasons for this in this guide. How are Comp ...Read More >
New Delhi [India], January 13 (ANI): Union Minister Ashwini Vaishnaw criticised Meta CEO Mark Zuckerberg and called him "factually incorrect" over his remark that most incumbent governments, including India in 2024 elections, lost post-COVID. He added that the people of India have reaffirmed their trust in the NDA led by Prime Minister Narendra Modi. "As the world's largest democracy, India conducted the 2024 elections with over 640 million voters. People of India reaffirmed their trust in the ND led by PM @narendramodi Ji's leadership. Mr. Zuckerberg's claim that most incumbent governments, ...Read More >
Sivakarthikeyan's Amaran has emerged as his biggest box-office success to date, surpassing the Rs 300-crore mark at the worldwide box office collection.Shiv Karthikeyan and Sai Pallavi marked a milestone in film industry through the movie Amaran. The film joins an elite club as the ninth Tamil movie to achieve this milestone, following hits like Rajinikanth's Enthiran, Kabali, 2.0, Jailer, along with Biigilmovie, Varisu, Leo, and The GOAT. Featuring Sivakarthikeyan as Major Mukund Varadarajan, alongside Sai Pallavi, Bhuvan Arora, and Rahul Bose, Amaran draws inspiration from true military st ...Read More >
The #ShameOnMTVHUSTLE trend surfaced on Monday with several users coming together to support comedian Rohan Cariappa. It all started when Rohan took to his Instagram Stories to claim that his YouTube channel was getting shut. "50 plus strikes," he wrote in one story along with a screen recording of the strikes on his videos about the show. In another story, he wrote, "The channel shuts down on the 7th ... Killswitch aur Danish ke baad mera bhi elimination ho raha hai (I have been eliminated after Killswitch and Danish)." Danish and Killswitch were contestants of the show. It is being said th ...Read More >
Bitcoin World - Let me start by saying that I made over $30,000 in passive income last month. I know, that sounds crazy, right? But I promise you it is 100% real. I used to think that making money while you sleep was something only the super wealthy or tech savvy could do. But it turns out it is totally possible, and I'm here to tell you how I did it," said Dennis. Dennis has been installing photovoltaic panels for three years, and five years ago he asked his wife a question: "Do we really have to work ourselves to death?" She simply responded: "That's life." "To be honest, it was frustratin ...Read More >
Mumbai (Maharashtra) [India], December 4 (ANI): The pre-wedding celebrations of filmmaker Anurag Kashyap's daughter, Aaliyah Kashyap, have officially begun, with her best friend Khushi Kapoor sharing her excitement on social media. On Wednesday, Khushi took to her Instagram Stories to re-share a picture from the festivities. The image featured Aaliyah, her fiance Shane Gregoire, and their close friends, including Khushi, Ida Ali (daughter of filmmaker Imtiaz Ali), and others. The group, dressed in traditional attire, looked stunning as they posed for the camera. Also Read | Maryam Faisal's X ...Read More >
New Delhi [India], December 10: Hari Darshan, a leading incense brand from Delhi, has been awarded the coveted title of "Best Brand of Northern India" at the 9th edition of the Agarbatti and Perfume Expo. This esteemed event, organized by Incense Media, a prominent industry forum, took place in Hyderabad from November 21st to 23rd at Itech Exhibition Center. Also Read | BGT 2024-25: Harbhajan Singh Backs Rohit Sharma To Bat at Number Six, Predicts Changes for Brisbane Test. Goldy Nagdev, the dynamic entrepreneur and Managing Director of Hari Darshan Group, proudly received the award on behal ...Read More >
Allu Arjun is one of the biggest names in the Telugu film industry. The mass hero enjoys a massive fan following because of his charismatic screen presence and engaging performances. He is currently in the limelight because of Pushpa 2, which hit the screens on December 5 and opened to an earth-shattering response at the box office. Amid this, a photo of Bunny from a wedding has become the talk of the town. Allu Arjun, the star of films such as DJ and Pushpa, recently attended a wedding in Hyder ...Read More >
Panaji (Goa) [India], December 12 (ANI): Actor Keerthy Suresh tied the knot with her long-time beau Antony Thattil in Goa. After solemnising her relationship in a traditional ceremony, Keerthy took to Instagram and shared pictures from her D-Day. Also Read | RSIFF 2024: Nick Jonas Reveals Being Fascinated by Priyanka Chopra's Career, Shares His Thoughts on Indian Films. "#ForTheLoveOfNyke (heart emoji)," she captioned the post. https://www.instagram.com/p/DDeNyx2M5ai/?hl=en&img_index=1 Also Read | Who Is Benny Blanco? All You Need To Know About American Music Producer Engaged To Pop Sensa ...Read More >
Hyderabad (Telangana) [India], December 26 (ANI): A meeting between Telangana Chief Minister Revanth Reddy and directors, producers, and actors from the Tollywood industry is underway at Telangana State Police Command and Control Centre at Banjara Hills in Hyderabad. The delegation of influential people from Tollywood is led by Telangana Film Development Corporation (FDC) chairman Dil Raju. Among other attendees are actors like Nagarjuna, Varun Tej, Sai Dharam Tej, Kalyan Ram, Shiva Balaji, Adavi Sesh, Nithin, and Venkatesh. Also Read | Agra Shocker: Posing as RAW Agent, Gym Trainer Rapes Ca ...Read More >
Mumbai (Maharashtra) [India], January 27 (ANI): Actress Kajal Aggarwal has officially commenced filming for her much-awaited movie 'The India Story'. On Monday, the actress took to her Instagram stories to share her excitement with fans, posting a picture from the movie's sets while holding a clapperboard. Also Read | Padma Awards 2025: Pandit Ronu Majumdar Expresses Joy and Gratitude After Being Conferred Padma Shri; Says, 'This Award Gives Me Strength'. Alongside the picture, she wrote, "Kickstarting our first schedule in Pune, for The India Story! Excited to bring this untold, impactful ...Read More >
Melbourne: A celebrity and "public relations maven" from Australia Roxy Jacenko has said she regrets turning her daughter, Pixie Curtis, into a child social media influencer. The 13-year-old's Instagram account had long been used by her mother to generate income via brand sponsorships and online businesses such as Pixie's Bows and Pixie's Toys. But Jacenko is now saying the money wasn't worth the negative effects of Pixie's public persona, which included being bullied at school. This admission, along with the government's decision to ban social media for under-16s, is a timely reminder for p ...Read More >
'Rehnaa Hai Terre Dil Mein' (2001) is a romantic drama directed by Gautham Vasudev Menon, marking the Bollywood debut of R Madhavan and Dia Mirza. At the 55th International Film Festival of India (IFFI) in Goa, actor R Madhavan opened up about the emotional journey of his iconic film 'Rehnaa Hai Terre Dil Mein' (RHTDM), which has achieved cult status over the years. The film, initially released in 2001, marked a significant milestone in Bollywood, both for R Madhavan and his co-star Dia Mirza, as it was their debut film. Directed by Gautham Vasudev Menon, the romantic drama also starred Saif ...Read More >
New Delhi [India], December 4 (ANI): The GSEC in Hyderabad will be the first of its kind in the APAC region after Tokyo and only the fifth globally, with similar facilities in Dublin, Munich, and Malaga, according to a statement. This GSEC is a specialised international cybersecurity hub designed to play a crucial role in developing advanced security and online safety products tailored for the Indian context. The centre will focus on cutting-edge research, AI-driven security solutions, and creating a collaborative platform for leading experts and researchers in cybersecurity. It also aims to ...Read More >
The books for class 9-12 will be available from 2026-27. New Delhi: The National Council of Educational Research and Training (NCERT) has reduced the prices of books for classes 9 to 12 by 20 per cent. The decision was announced by NCERT Director Dinesh Prasad Saklani during an event held in the national capital on Monday. The reduction in the prices of books will be effective from the upcoming academic year. News agency PTI quoted the minister as saying that while the textbooks for classes 9- ...Read More >
Bhubaneswar (Odisha) [India], December 3 (ANI): Producer Ektaa R Kapoor on Tuesday met with Odisha Chief Minister Charan Majhi in Bhubaneshwar. Visuals from the meeting surfaced online in which CM Mohan Charan Majhi and Ektaa could be seen exchanging warm pleasantries. Also Read | 'The Sabarmati Report': Union Home Minister Amit Shah Praises Vikrant Massey Starrer for Revealing the Truth Behind Godhra (View Post). Ektaa also visited Lingaraja Temple and offered prayers there. Notably, on Monday, Ektaa along with the team of 'The Sabarmati Report' attended a special screening of the film wi ...Read More >
New Delhi: Ahead of Kalki 2898 AD's grand Japan release on January 3, 2025, director Nag Ashwin shared heartfelt gratitude for the immense love from Japanese fans. With overwhelming responses pouring in, excitement for the film's international debut is soaring. Nag Ashwin took to Instagram story section and shared a deeply moving post, featuring a picture of letters from Japanese fans, some of whom went the extra mile to write in Telugu script. Along with the image, he shared an emotional caption, that reads, "V rarely get overwhelmed... but Japanese love is like that. Diff level. They learn ...Read More >
New Delhi [India], January 14 (ANI): Malayalam actor Unni Mukundan, best known for his film 'Marco', has announced his decision to step down as the treasurer of the Association of Malayalam Movie Artists (AMMA). Mukundan took to his Instagram account to share a note in which he explained that increasing work commitments had taken a toll on his "mental health." However, he assured that he would continue in the role until a replacement is found to ensure a smooth transition. "I hope this message finds you well. After much thought and reflection, I have made the difficult decision to step down ...Read More >
Punjab '95 Controversy: Diljit Dosanjh has been awaiting the release of his highly controversial film for a couple of years now. The film has been completed and kept on hold for longer than expected due to several reasons. It was recently announced that the biopic will skip India and will be released internationally without any cuts on February 7, 2025, but has been postponed yet again indefinitely. Dosanjh took to his Instagram stories on 20th January mid-night and wrote, "We are sorry and it pains us to inform you that Punjab '95 will not release on 7th Feb due to circumstances beyond our c ...Read More >
Mumbai, Jan 21 (VOICE) Bollywood actress Kangana Ranaut and Punjabi sensation Diljit Dosanjh's fates are intertwined through their films "Emergency" and 'Panjab 95" due to the chatter around both the movies. On Tuesday morning, Diljit took to Instagram, where he posted a note apologising that his film "Panjab 95", has once again faced a hiccup in its release in India. "We are very sorry and it pains us to inform you that the movie Panjab 95 will not release on 7th Feb due to circumstances beyond our control," he wrote. The movie, which is based on the life of prominent Sikh human rights act ...Read More >
INDIA bloc MPs, donning black jackets with slogans like "Modi Adani Ek Hai", protested at Parliament demanding a joint probe into the Adani issue. Priyanka Gandhi Vadra accused PM Modi of evading discussion on the "Adani mega scam" while defending Adani's alleged corruption. Rahul Gandhi asserted that Modi won't investigate Adani as it would be like investigating himself.Congress leader Priyanka Gandhi Vadra Thursday said the country's people want the "Adani mega scam" to be discussed in Parliame ...Read More >