Stay updated with the latest Other news, articles, and insights from trusted sources. Explore in-depth coverage and expert analysis on Other topics.
New Delhi [India], July 17: The rules of performance marketing have changed. What once worked - batch reports, generic creatives, and reactive decision-making - now leads to wasted budgets and missed targets. Today, it's all about speed, precision, and knowing exactly where your next best opportunity lies. Also Read | Wipro Q1 FY26 Results: Tech Giant Reports 11% Rise in Net Profit to INR 3,336 Crore, Announces INR 5 Interim Dividend. That's where performance marketing expert Nipun Taneja steps in. With over $100 million in managed ad spend and more than 15 years of hands-on experience, Taneja is setting new standards through his revolutionary approach to performance marketing. Backed by powerful innovations such as Vibelets and his broader framework known as Vibe Marketing, he's not just riding the wave of change - he's building it. Below, we break down his five most impactful performance marketing strategies, tailored to help modern marketers unlock smarter, faster, and more profitable campaigns. Also Read | Thisara Perera and Shakib Al Hasan Join Super 60 Legends USA 2025. 1. Let AI Handle the Heavy Lifting - But Keep It Human-LedIn a world flooded with metrics, knowing which numbers to act on can feel like looking for a needle in a haystack. Nipun Taneja emphasises a critical shift: use AI-enabled marketing to automate the grunt work, not the strategy. Here's what that looks like:* Automated optimisation: Use AI-driven tools to adjust bids, target audiences, and rotate creatives in real time. * Smart alerts: Don't wait for weekly reports. With systems like Vibelets, get real-time alerts when performance dips or opportunities spike. * Conversational AI interfaces: Rather than reading a dashboard, ask, "Which creatives under ₹50 CPM are showing fatigue?" and get instant answers.Taneja's mantra: "AI should think fast, but marketers must think deep." 2. Build Creative That Feels Native - Not Like an AdConsumers scroll past anything that feels salesy. Taneja's approach to performance marketing rejects outdated brand vs. performance debates. Instead, he focuses on whether your ad blends into the feed and prompts instant action. High-ROI creatives follow three rules: * Feed-first design: Your ads should look and feel like content users already engage with. * Early action drivers: Use visual cues, urgent CTAs, or UGC formats to trigger clicks quickly. * Creative fatigue tracking: According to industry benchmarks, over 75% of creatives underperform after 3-5 days. Tools like Vibelets.AI track when this drop starts, so you stay one step ahead. 3. Shrink the Feedback Loop with Real-Time Campaign IntelligenceThe longer it takes to spot a problem, the more budget you burn. Traditional dashboards require manual digging. Taneja's AI-driven marketing approach eliminates that lag entirely. Enter the Vibe Board - a real-time campaign interface powered by modular Vibelets. Rather than being buried in reports, you can: * Ask direct questions: "Where is the budget being spent without conversions?" * Get visual snapshots of campaign health with emoji-based indicators and scrollable metrics. * Take action instantly: Pause, edit, or scale campaigns right from the insight screen.This streamlined interface is particularly powerful for fast-moving teams juggling multiple platforms like Google, Meta, TikTok, and more. 4. Empower Your Team with Shared IntelligencePerformance marketing isn't a solo sport. Taneja has designed his tools with collaboration in mind. Whether you're a solo growth hacker or managing a 20-person media buying team, access to shared intelligence accelerates everything. Collaboration-first strategies include: * Team-wide alerts: Everyone stays on the same page with real-time updates on performance shifts. * Role-based views: Media buyers, creatives, and strategists all get the data they need - nothing more, nothing less. * Context-aware Vibelets: These modular components understand their placement in the campaign flow, helping team members make decisions based on what comes next.This clarity cuts down on internal back-and-forth and empowers faster decision-making. 5. Integrate Smart, Not MoreThe average marketer uses five different platforms per campaign. That leads to disconnected workflows and inefficiencies. Nipun Taneja's Vibe Marketing strategy flips this logic. Instead of adding more tools, unify them with intelligent systems: * End-to-end campaign builders like Vibe Campaign Creator and Planner streamline setup, from idea to execution. * Cross-platform integration: Plug into TikTok, Google, Bigo, Taboola, Shopify, and more - without juggling tabs. * Rule-based automation: With AI rule engines, you can set up conditions like "Pause ad sets where ROAS drops below 1.5x for 48 hours."This not only saves time but also prevents costly human error and oversights, especially in fast-scaling accounts. Final Takeaway: Be the Fastest, Not Just the SmartestIn today's performance marketing landscape, speed wins. The ability to spot a drop in ROAS, swap a creative, or reallocate budget - within minutes, not days - is the new competitive advantage. Nipun Taneja is proving that AI-driven marketing isn't about removing the human; it's about freeing marketers to focus on what matters: strategy, creativity, and growth. With Vibe Marketing and the breakthrough modularity of Vibelets, teams aren't just catching up to changes - they're staying ahead of them. So, if you're still managing campaigns by toggling between tabs, chasing reports, and waiting on meetings to decide, it's time to reimagine how marketing gets done. Because the future doesn't wait. And neither should your ROI (ADVERTORIAL DISCLAIMER: The above press release has been provided by PNN. ANI will not be responsible in any way for the content of the same)
IMPHAL, Nov 17: The NPP on Sunday withdrew support from the BJP-led Government in Manipur, even as violence continued to rock the state as offices of the Congress and the saffron party were ransacked in the hill district of Jiribam where an unidentified body was found earlier in the day, officials said. Follow the Daily Excelsior channel on WhatsApp A BJP MLA's ancestral house was vandalised in Imphal Valley while a building owned by Ashab Uddin, the Independent legislator of Jiribam, was ransacked, officials said. The incidents occurred a day after irate mobs set fire to the residences of ...Read More >
Pune (Maharashtra) [India], November 19 (ANI): With the Maharashtra elections approaching, wrestler and Congress MLA from Haryana's Julana, Vinesh Phogat, held a roadshow in Pune to support Congress candidate Datta Bahirat from the Shivajinagar Assembly constituency. She urged voters to ensure a victory for the Maha Vikas Aghadi (MVA), criticising the Mahayuti government for "injustice" by toppling the government elected by the people. "Everything is going well... If people shower their blessings on us on the 20th, we will win with a bigger margin this time. I appeal to voters to respond to ...Read More >
In a historic move, U.S. Justice Department antitrust regulators are pushing for a court order that would force Google to sell its Chrome browser. This request follows a ruling in August, which determined that Google had unlawfully monopolized the search market. Additionally, the department aims to impose restrictions on Google's artificial intelligence practices and its Android operating system. This unprecedented legal action targets one of the world’s largest tech companies, marking a significant escalation in the U.S. government's efforts to curb monopolistic practices in the digital indus ...Read More >
nion Minister of State for Labour and Employment Shobha Karandlaje cited statistics in the Lok Sabha on Monday to show that youth unemployment rates in India were lower than global levels. The minister cited a report by the International Labour Organisation's (ILO) Institute for Human Development (IHD) which states that the worldwide youth unemployment rate was 15.6 per cent in 2021. Further, as per World Employment and Social Outlook Trends, 2024 by ILO, globally, in 2023, the youth unemployment rate was 13.3 per cent. On the other hand, the latest annual Periodic Labour Force Survey (PLFS ...Read More >
The Cure SMA Foundation of India has praised the government’s recent efforts to address rare diseases, including Spinal Muscular Atrophy (SMA), with over Rs 900 crore allocated for treatment procurement. The foundation urges swift action to implement the procurement process within 45 days, following the Delhi High Court’s directive. SMA, a life-threatening genetic disease, has limited treatment access in India. While the drug Risdiplam has brought hope, collaborative efforts are needed to ensure wider availability. Experts stress the importance of a holistic approach to SMA care, citing Kerala ...Read More >
Delhi's air pollution continues to worsen, with the Air Quality Index (AQI) hitting a hazardous 490, despite the government's 21-point plan to tackle the issue. The city’s residents are struggling to breathe, even indoors, and hospitals are overwhelmed with patients facing respiratory problems. The pollution crisis is exacerbated by the lack of cooperation among Delhi and neighboring states, and the central government, with each blaming the other. This pollution not only threatens public health but also jeopardizes Delhi's economic future, as it could drive away professionals and harm business ...Read More >
The Competition Commission of India (CCI) has fined WhatsApp $25.4 million for antitrust violations linked to its controversial 2021 privacy policy. It ruled that WhatsApp's mandatory data-sharing with Meta for advertising purposes abused its dominant market position, forcing users to accept expanded data collection without opt-out options. The CCI also prohibited WhatsApp from sharing user data with Meta units for non-service-related purposes for five years. This mandatory data-sharing, the CCI noted, created barriers for competitors and harmed the display advertising market. With over 450 mi ...Read More >
Hindus and members of other minority groups say they have faced more attacks than ever since an interim government replaced the ousted prime minister, as Islamist groups have become more prominent and demoralized security agencies have left a security vacuum. The government says the threat to Hindus has been exaggerated. Around 91% of Bangladeshs population is Muslim, with Hindus making up almost all of the rest. Officials, witnesses and local media reports said that Krishna Das Prabhu, also known as Chinmoy Krishna Das Brahmachari, was arrested in Dhakas main airport on Monday while traveli ...Read More >
The Indian government launched the Rs. 1,435 crore PAN 2.0 project. Announced by Information and Broadcasting Minister Ashwini Vaishnaw, the project aims to establish the PAN number as a common business identifier across all government digital systems. PAN 2.0 Project Launch The Rs. 1,435 crore PAN 2.0 the project aims to establish the PAN number as a common business identifier across all government digital systems. CCEA Approval The Cabinet Committee on Economic Affairs (CCEA) approved the project under the Income Tax Department. As per Information and Broadcasting Minister Ashwini Vaish ...Read More >
The Supreme Court on Tuesday (November 26, 2024), indicated a level of hypocrisy attached to criticism about Electronic Voting Machines (EVM), saying ""EVMs are tampered when you lose and fine if you win". The oral remark was made by Justice Vikram Nath before dismissing a petition filed by evangelist K.A. Paul, who urged for a judicial order to return to paper ballots. Also read:EVM-VVPAT case | Cannot disclose 'source code' of EVMs, will result in misuse: Supreme Court Justice Nath, during the hearing, asked Mr. Paul whether he wanted to turn the court into a political arena. Mr. Paul sa ...Read More >
Amid Exposition work, tourists throng Basilica of Bom Jesus Roque Dias Old Goa: With the 18th decennial Exposition of the sacred relics of St Francis Xavier set to begin on November 21, Old Goa is bustling with activity as final touches are being given to works taken up by the government authorities. From the attractive pandals of various sizes erected on the premises of the Basilica of Bom Jesus to the tents put up in the area near Se Cathedral, everything is well designed to accommodate the expected huge number of devotees who will visit Old Goa during veneration of the sacred relics. Se ...Read More >
This is a Mint Premium article gifted to you. Subscribe to enjoy similar stories. New Delhi: The debate on laboratory-grown meat, dairy, and egg products may soon be settled, with the issue reaching India's apex food regulator, three people aware of the development said. The development comes in the backdrop of concerns about public health, food security and ecological sustainability. While the Food Safety and Standards Authority of India (FSSAI) has put in place a regulatory framework for plant-based protein products, manufacturers and sellers of fermentation-derived and cultivated protein ...Read More >
ess than 24 hours after he asserted in Nigeria's Abuja that stepping out of the comfort zone, innovating and creating new paths has now become the very essence of today's India, Prime Minister Narendra Modi on Monday told the gathering of world's most influential leaders converged in Rio de Janeiro for the G20 Summit that the main reason for India's success lies in his government's 'back to basics' and 'march to the future' approach. Addressing the G20 session on 'Social Inclusion and the Fight Against Hunger and Poverty' at the bayside museum of modern art during the two-day 19th G20 Summit, ...Read More >
New Delhi [India], November 18 (ANI): Bharatiya Janata Party leader and in-charge of the party's National IT Department, Amit Malviya, on Monday, criticised the Congress party's 'hypocrisy' over their stance on the Adani Group, pointing to past investments and agreements made with the corporate conglomerate by Congress-ruled states. Taking to social media platform X, Malviya referenced Telangana Chief Minister Revanth Reddy's recent "public admission of accepting money" from the Adani Group on November 10, 2024, pointing out that this acknowledgment contradicted Congress leader Rahul Gandhi's ...Read More >
Hyderabad (Telangana) [India] November 18 (ANI): Bharatiya Janata Party MP K Laxman slammed Telangana Chief Minister Revanth Reddy, accusing the Congress party of 'misleading' people. He further said that the people of Maharashtra know "how to teach a lesson" to Congress. "Revanth Reddy as a CM of Telangana and as a Congress leader is misleading the public. Maharashtra people are clever enough they know how to teach a lesson to these Congress people and Revanth Reddy you will come to know what has happened in Haryana that is going to be repeated in Maharashtra, and Jharkhand also," K Laxman ...Read More >
Mumbai, November 26: The final allotment for the NTPC Green Energy IPO has been confirmed, and investors can now check their status through bank debit messages or online platforms such as the BSE, NSE, and Kfin Technologies. The shares of NTPC Green Energy, which opened for subscription on November 19 and closed on November 22, are set to be listed on the stock exchanges on Wednesday, November 27, 2024. The public offering received strong investor interest, with the issue oversubscribed by 2.42 times, according to the National Stock Exchange (NSE). Analysts maintain a positive long-term outlo ...Read More >
Vaibhav Suryavanshi, a 13-year-old cricket prodigy, becomes the youngest player signed for IPL, bought by Rajasthan Royals for Rs 1.10 crore. His achievement has sparked pride in his hometown, with family replaying a vital role in his journey. Vaibhav marks a new era for young talent in cricket. In a groundbreaking moment for Indian cricket, 13-year-old Vaibhav Suryavanshi has made history by becoming the youngest player ever signed by the Indian Premier League (IPL). Acquired by the Rajasthan Royals for a staggering Rs 1.10 crore during the IPL 2025 auction, Vaibhav's remarkable achievement ...Read More >
Delhi is facing worsening pollution and erratic weather patterns, with the air quality regularly reaching dangerous levels. This is partly due to climate change, with temperature rises and unpredictable rainfall patterns caused by global warming. The industrial revolution has played a significant role, contributing to the rise in global temperatures. The effects are already being felt, with 2024 witnessing record-breaking heat in India. Despite this, there is little action from society or leadership, with courts repeatedly stepping in to address issues like pollution and farm fires. The need f ...Read More >
The Supreme Court on Monday stayed further recovery of an outstanding tax demand from news portal NewsClick, directing the company's banker not to release any more money to the tax department based on a 2023 notice, and allowing the portal to use its two bank accounts for daily operations. The order was passed by a bench headed by justice BV Nagarathna on an application moved by PPK Newsclick Studio Limited, which alleged that ICICI Bank was not allowing the company to use its accounts despite a top court order to this effect passed on August 9. The tax department had raised the demand again ...Read More >
Severe air pollution in northern India has led to a surge in demand for respiratory medications, with Foracort becoming India’s top-selling drug in October. The inhaler, used to treat asthma and COPD, recorded Rs 75 crore in sales, surpassing popular medicines like Augmentin and Glycomet-GP. Manufactured by Cipla, Foracort combines budesonide and formoterol for effective dual-action therapy. Other respiratory drugs, Duolin and Budecort, also saw increased sales. With Delhi’s Air Quality Index reaching hazardous levels, the rise in respiratory issues underscores the urgent need for better healt ...Read More >
With the deadline for free Aadhaar updates approaching on December 14, 2024, the UIDAI is urging those who received their cards over 10 years ago to update their details. However, updating is recommended, it is not mandatory. To prevent fake identities, Aadhaar assigns a unique number to each person, linked to their biometric data, making duplication impossible. Although updating is optional, it helps improve services, ensures accurate authentication and simplifies daily life. Aadhaar is a vital identification document for every Indian citizen due to its reliability, legal compliance, and ea ...Read More >
Leader of Opposition in Punjab Assembly, Partap Singh Bajwa, has accused two top AAP leaders of backing separate candidates for the Barnala assembly bypoll on November 20. Bajwa claimed that while one leader is supporting the official AAP candidate, the other is backing a rebel candidate. He urged the public to reject both and vote for the Congress candidate. Bajwa also took a jibe at Punjab Chief Minister Bhagwant Mann, suggesting he could become Punjab's "Eknath Shinde" after reportedly being in contact with the Union Home Ministry through a Punjab-based Union minister. ...Read More >
Maharaja, a Tamil suspense film directed by Nithilan Swaminathan, becomes the first Indian film to release in China post-normalization of ties. The film holds a high rating in China and competes with Hollywood's Gladiator II and local film Her Story. It is expected to resonate with Chinese audiences. Maharaja, a Tamil suspense film, is making history as the first Indian film to be released in China following the resolution of the Indo-China border standoff. Directed by Nithilan Swaminathan, the movie, starring Vijay Sethupathi and others, is set to captivate Chinese audiences. Receiving a hi ...Read More >
SynopsisOn the technical charts, the RSI of the stock stood at 49.49.Shares of Bajaj Holdings & Investment Ltd. traded 1.41 per cent at Rs 10447.00 at 01:30PM (IST) on Tuesday, even as BSE benchmark Sensex 227.01 points to 79882.84. The stock had closed at Rs 10596.80 in the previous session. The stock quoted a 52-week high price of Rs 11348.50 and 52-week low of Rs 7212.00, respectively. As per BSE data, total traded volume on the counter till 01:30PM (IST) stood at 638 shares with a turnover of Rs 0.68 crore. At the prevailing price, shares of the company traded at 15.71 times its trailing ...Read More >
New Delhi, Nov 26 (UNI) Congress president Mallikarjun Kharge, Leader of Opposition in Lok Sabha Rahul Gandhi, and party general secretary Priyanka Gandhi Vadra on Tuesday greeted the people on the occasion of 75th Constitution Day. On social media handle X, Kharge said, "The Constitution of India, painstakingly and carefully drafted by our foremothers and forefathers, is the lifeblood of our nation. It guarantees us social, economic and political rights. It constitutes India into a SOVEREIGN SOCIALIST SECULAR DEMOCRATIC REPUBLIC". He said, "Justice, Liberty, Equality and Fraternity are not ...Read More >
ABUJA, Nov 17: Nigeria on Sunday conferred its second-highest national award - the Grand Commander of the Order of the Niger - on Prime Minister Narendra Modi, making him the second foreign dignitary to receive the distinction. Follow the Daily Excelsior channel on WhatsApp "Honoured to be conferred with the 'Grand Commander of the Order of the Niger' Award by Nigeria. I accept it with great humility and dedicate it to the 140 crore people of India and the friendship of India and Nigeria," Modi said after receiving the award from Nigerian President Bola Ahmed Tinubu. Click here to watch vid ...Read More >
CHENNAI: Singles, Doubles, and the Team Championship - the 18-year-old Chennai girl, the daughter of an auto driver from Kasimedu, left nothing for competitors from around the world at the sixth edition of the Carrom World Cup held in the US which Team India swept. The Women's Singles final was a hard-fought contest, where the 18-year-old M Khazima kept her nerves to defeat 12-time national and multiple World Cup winner Rashmi Kumari from Bihar. With this victory, Khazima became the youngest Carrom World Champion. Khazima, whose father Mehaboob Basha is an auto driver from Kasimedu, had been ...Read More >
Sohan Singh Thandal, a former Shiromani Akali Dal (SAD) minister now contesting as a BJP candidate for Chabbewal assembly, has faced backlash from his old party after posting videos on social media claiming SAD's support. Thandal shared clips featuring SAD leaders, including Jarnail Singh Baddon and Jasbir Singh Herrian, suggesting the party backed him. However, SAD's Hoshiarpur district president, Lakhwinder Singh Lakhi, swiftly denied these claims, labeling them false and clarifying that the party had no intention of supporting the BJP. Thandal, a four-time MLA, joined BJP recently and is co ...Read More >
ollywood actor Aayush Sharma, who was recently seen in the theatrical movie 'Ruslaan', is celebrating his 10th marriage anniversary with Arpita Khan Sharma. On Monday, the actor took to his Instagram, and shared a series of pictures featuring his wife and their kids. He wrote in the caption, "Congratulations Mrs. @arpitakhansharma for successfully completing a decade of togetherness. If I could I would have awarded you with the highest honour for handling my madness day in and day out. Happy Anniversary". One of the pictures shows Aayush planting a peck on Arpita's cheek. In another picture ...Read More >
Campaigning for the November 20 assembly bypolls to four seats in Punjab ended on Monday evening with the ruling Aam Aadmi Party (AAP), Opposition Congress and the Bharatiya Janata Party making last-ditch efforts to mobilise support for their respective candidates. Hours before the campaign ended at 6 pm, major political outfits intensified their efforts to woo the voters. Bypolls to four assembly segments -- Gidderbaha, Dera Baba Nanak, Chabbewal (SC) and Barnala -- will be held on November 20 from 7 am to 6 pm, and the results will be out on November 23. The bypolls were necessitated afte ...Read More >