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India's economic engine is revving up, but navigating the global headwinds requires sharp strategy. The rupee's recent volatility against the dollar underscores the complexities facing Indian businesses, impacting everything from import-export trade to domestic inflation. This week alone, we've seen significant shifts in the IT sector, with major players announcing restructuring and a renewed focus on AI-driven solutions. Meanwhile, the burgeoning startup ecosystem continues to attract substantial funding, despite a cautious global investor sentiment. The government's recent policy announcements on infrastructure development and digitalization are poised to further shape the business landscape, creating both opportunities and challenges for entrepreneurs and established corporations alike. Understanding these market dynamics is crucial for success in today's rapidly evolving Indian economy. Stay informed with Abtak.com for the latest insights and analysis on key sectors including finance, manufacturing, and technology – empowering your business decisions in a dynamic market. Explore the complete business news section now to stay ahead of the curve.

16
BusinessNov 29, 2024 01:37 PM

Hybrid models in fintech: Balancing technology and human touch for customer success - Express Computer

By Tashwinder Singh, CEO and MD, Niyogin Fintech Limited The world of finance has been transformed by fintechs to dramatically change the interaction of a consumer with a financial service. Mobile banking, app stores, and AI investment brokerage have all done their magic on consumer financial access, charge, and personalised services. With technology advancing product innovations, all these are consolidated with a personal touch, and this has thereby brought the concept of hybrid ways for fintech, which combines efficiency-centric technologies with human empathy and expertise in customer engagement to provide a smartly holistic and customer-centric experience. The role of technology in fintech The role of technology in fintech is to provide solutions that ease the processes while cutting costs and widening access to finance. Automation, machine learning, and artificial intelligence would incorporate personalised services at scale into fintech organisations. Robo-advisors may design portfolios for individual investors using algorithms to determine investments based on their preferences. Such a system may entail using blockchain technology to allow secure, visible, fast, and low-cost transfers of funds and business transactions. The primary benefit of technology in fintech is scalability. Fintech organisations are technology-based to fulfil millions of transactions or requests at the least possible expense as opposed to traditional banks, which rather depend on labour. This makes it globally available, even in remote and underprivileged areas. The need for human touch Technology may offer speed as well as convenience; however, it cannot replace the nuance and empathy that human interaction provides. Financial choices are extremely personal, and many would want to seek advice and reassurance while dealing with such intricate issues as loans or investments. Human advisors impart expert understanding, emotional intelligence, and personalised approaches to resolving problems that algorithms cannot replicate. Not every customer is comfortable interacting with the service fully automated. Some customers prefer having the issue or concern resolved with a representative live, especially for high-dollar values during financial decisions. Customers would therefore need to ensure that they have the best of both worlds when fintech maximises its capabilities: transforming technology into human support. Hybrid models: Balancing tech and touch Hybrid models in fintech combine the best elements of technology and human support to create a more well-rounded experience. These models integrate advanced technology with human interaction, ensuring that customers receive efficient and personalised service. Advantages of Hybrid Models Hybrid models offer significant benefits for both fintech companies and their customers:

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