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22
BusinessNov 28, 2024 10:54 AM

We aim to be global leader in regenerative packaging at scale by 2030, says Pranay Pasricha, Pakka

Maintaining consistent sustainability practices across different regions requires a strong commitment to both local and global standards, says Pranay Pasricha, Brand and Marketing Head India, Pakka Limited.With the world moving towards energy efficient manufacturing practices, India too has come a long way in this area. Companies such as Ayodhya-headquartered Pakka which is into regenerative food packaging are showing the path to others. In an interaction with ET Digital, Pranay Pasricha, Brand and Marketing Head India of NSE-listed Pakka Limited, explains why energy-efficient manufacturing is essential for reducing our environmental impact and why, for Pakka, it's not just about saving on energy costs but also about cutting carbon emissions and conserving natural resources. He also says that one of the biggest challenges for them is making sustainability more affordable for people. Edited excerpts: The Economic Times (ET): Share Pakka's journey and how sustainability has been integrated into the company's core mission. Pranay Pasricha (PP): Pakka's journey has always been guided by a deep respect for the planet and the communities we work with. From the very beginning, we have focused on creating solutions that are both practical and environmentally friendly. For us, sustainability isn't an extra step -- it's the heart of everything we do. We use agricultural byproducts sourced within 200 km of our manufacturing facility and even cover 95% of our energy needs to ensure our processes are as sustainable as possible. Whether it's Chuk's 100% compostable tableware, paper for food wrapping and carrying, or the world's first flexible compostable and recyclable food packaging, our goal is to make products that can naturally return to the earth. ET: How does the brand ensure consistent sustainability practices worldwide? PP: Maintaining consistent sustainability practices across different regions requires a strong commitment to both local and global standards. At Pakka, we work closely with suppliers and partners to ensure high environmental and social responsibility. Transparency is key to our operations -- whether it's through regular process reviews, certifications, audits, or partnerships with like-minded organizations. For instance, as we build our new manufacturing facility in Guatemala, we're focusing on ensuring the local supply chain aligns with our sustainability goals. This includes working with local farmers and businesses to promote responsible sourcing and reduce environmental impact. While we adapt to regional needs, our core values of non-toxicity, compostability, and responsible sourcing remain consistent worldwide. ET: What role does energy-efficient manufacturing play in achieving sustainability goals, and how can companies move towards more eco-friendly production methods? PP: Energy-efficient manufacturing is essential for reducing our environmental impact. For us, it's not just about saving on energy costs -- it's about cutting carbon emissions and conserving natural resources. That's why we use renewable raw materials like bagasse & rice husk. At our Ayodhya manufacturing facility, we have two boilers that help us cover 95% of our energy needs. We recycle 50% of the water we use and channel it back into the plant. Also, to ensure that no chemicals remain in the water, we operate a recovery plant where about 95% of the chemicals used are recovered and reused. ET: What are the key challenges in sourcing materials sustainably? PP: Sourcing materials sustainably presents its own challenges. Ensuring that raw materials are renewable and responsibly sourced close to our manufacturing facility requires careful planning. Fortunately, India is the largest producer of sugarcane, with Uttar Pradesh being a key contributor, which makes it easier for us to source raw materials locally. Bagasse, the primary material we use to create our regenerative food packaging, is harvested starting in April. We source this material during these months to ensure we have enough to meet our needs for the entire year, supporting both local agriculture and our commitment to sustainability. ET: With increasing consumer demand for sustainable products, what are some of the biggest challenges companies face in meeting these expectations? PP: One of the biggest opportunities is making sustainability more affordable. As more people choose eco-friendly products, costs are coming down, making them easier for everyone to access. It's also a great chance to share with consumers why choosing sustainable options matters. Companies are finding smarter ways to manage their supply chains to meet growing demand while staying environmentally friendly, turning challenges into progress toward a cleaner planet. ET: What are Pakka's long-term goals when it comes to environmental sustainability and global expansion? PP: Our vision is to create a future where sustainability is the standard, not an option. This includes expanding the Ayodhya manufacturing facility with Project Jagriti and building new facilities in Guatemala with Project Kawok. We want to establish facilities that not only boost production but also set new standards in eco-friendly manufacturing. On the global stage, we seek to collaborate with partners who share our commitment to sustainability, ensuring that our growth remains aligned with our mission to protect the planet. Specifically in our vision - sustainability is a low bar. We aim to be the global leader in regenerative packaging at scale by 2030.

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BusinessDec 02, 2024 12:05 PM

Ambuja Cements partners with Coolbrook for cement manufacturing with zero-carbon heating technology - ETCFO

Ahmedabad (Gujarat) [India], December 2 (ANI): Ambuja Cements has taken a step toward achieving its Net Zero goals. The company has partnered with Finland-based technology leader Coolbrook to implement its proprietary RotoDynamic Heater (RDH) technology. According to the exchange filing, this cutting-edge, zero-carbon heating solution, powered by renewable electricity, will drastically reduce the company's dependence on fossil fuels and lower its carbon emissions, aligning with its sustainability vision. Ambuja Cements will significantly reduce its fossil fuel dependence by harnessing renewa ...Read More >

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BusinessDec 03, 2024 01:01 PM

Jammu Univ bans entry of 4-wheelers on campus as eco-friendly step - The Statesman

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BusinessJun 05, 2025 06:47 PM

Marriott India strengthens the Green Commitment on World Environment Day 2025 | Business Upturn

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EnvironmentJun 05, 2025 11:33 PM

Adani Electricity eliminates Single-use plastics across its operations - Times of India

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PoliticsNov 27, 2024 12:27 PM

Jaishankar says Indo-Pacific landscape calls for wider collaborative approach, terms G7 as partner for it

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BusinessDec 03, 2024 01:03 PM

Contaminated sanitary towels fuel growing distrust among Chinese consumers

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BusinessDec 03, 2024 03:02 PM

Contaminated sanitary towels fuel growing distrust among Chinese consumers

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BusinessDec 17, 2024 04:23 PM

Coromandel Intl partners with Mahindra Krish-e

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PoliticsJun 06, 2025 12:01 AM

Time to make campaign against plastic a mass movement: Gujarat CM | Ahmedabad News - Times of India

Gandhinagar: Stating that it was time to decide whether the next generation will "have a plastic-free or plastic-laden environment," chief minister Bhupendra Patel on Thursday said that the campaign against single-use plastic should become a mass movement in Gujarat. Presiding over the state-level programme in Gandhinagar to mark World Environment Day, the chief minister also unveiled several projects aimed at environment protection. "The Prime Minister has envisioned environment-friendly development, and Gujarat will adhere to the principle of ensuring development in a sustainable and environ ...Read More >

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Dassault ties up with Tata grp to make Rafale fighter jet fuselage in Hyd | Hyderabad News - Times of India

Hyderabad: In a significant boost for 'Make in India' and 'Atmanirbharta' in the aerospace and defence sector, and Hyderabad's growing stature as a global aerospace hub, the complete fuselage of the Rafale fighter jet will now be made in India at Hyderabad. This move marks the first time that these Rafale components will be manufactured outside France for the Indian as well as global markets.French aerospace major Dassault Aviation has signed four production transfer agreements with Tata Advanced Systems Ltd (TASL) for manufacturing key sections of the Rafale fighter jet, including the lateral ...Read More >

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OtherNov 26, 2024 01:56 PM

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OtherDec 05, 2024 02:34 PM

Country's overall development not possible without agrarian growth: President Murmu - The Statesman

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PoliticsDec 18, 2024 05:23 PM

Rashtrapati Nilayam in Secunderabad to host 15-day horticulture festival from December 29

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Haridwar Woman Politician Arrested For Allegedly Making Boyfriends Rape 13-Year-Old Daughter

Haridwar: A woman politician has been arrested for allegedly letting her boyfriend and others repeatedly rape her 13-year-old daughter in Haridwar, Uttarakhand. The horrifying crime, which occurred between January and March, was exposed when the minor bravely confided in her father, prompting a police investigation that led to the arrest of the accused. The accused was arrested with her boyfriend and one more. According to police reports, the minor was gang-raped multiple times, often in the presence of her mother. The minor, who had been living with her father following her parents' separat ...Read More >

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BusinessDec 12, 2024 04:52 PM

Govt defines green steel, sets emission standard to give star rating on products

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BusinessDec 17, 2024 04:22 PM

Coromandel & Mahindra Partner for Drone Spraying Services

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TechnologyDec 11, 2024 10:24 AM

IIT Roorkee to Host the Grand Finale of India's Largest Innovation Platform - APN News

The Smart India Hackathon (SIH) 2024, one of India's largest platforms for fostering innovation and entrepreneurship, is set to culminate in its Grand Finale at the Indian Institute of Technology (IIT) Roorkee from 11th to 15th December 2024. As part of its 7th edition, SIH 2024 continues to exemplify the vision of Hon'ble Prime Minister Shri Narendra Modi Ji to make India self-reliant and globally competitive through youth empowerment and innovation. He will interact with young innovators at the Grand Finale of Smart India Hackathon 2024 on 11th December 2024, at around 4:30 PM, via video con ...Read More >

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BusinessJun 05, 2025 05:49 PM

China's Magnet Curbs Stall India's EV Momentum, Trigger Supply Chain Alarm

New Delhi: Rare earth magnets, essential for EV motors, have become the latest flashpoint in India's growing electric mobility ambitions. These magnets power the core of Brushless DC (BLDC) and Permanent Magnet Synchronous Motors (PMSM), which drive most electric vehicles today, particularly two-wheelers. With China tightening export controls, Indian automakers now face serious supply-side disruptions. If the situation continues, industry experts warn that EV prices could rise, production could slow and expansion plans may take a hit. In April this year, China imposed an export curb on rare- ...Read More >

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EnvironmentJun 05, 2025 08:00 PM

Urgent need to curb plastic pollution: NGT Chairperson Justice Prakash Shrivastava

New Delhi, Jun 5 (PTI) National Green Tribunal Chairperson Justice Prakash Shrivastava on Thursday outlined an urgent need to curb plastic pollution as it negatively impacted marine life, suffocated terrestrial ecosystems, leached harmful chemicals into soil and water. In addition, it contributed significantly to air pollution when burnt, he said. The statement came on the occasion of World Environment Day and was uploaded on the NGTs website. Shrivastava said that plastic had become an indispensable part of our lives, yet its convenience masked a devastating reality. "This nonbiodegradabl ...Read More >

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BusinessNov 27, 2024 01:41 PM

MP has one of the largest land banks in India: Chief Minister

Chief Minister Mohan Yadav, campaigning to invite global investors to the Global Investors Summit to be held in Bhopal in February 2025, addressed an interactive session with industrialists during a roadshow in London, UK, on Tuesday. Yadav praised the dynamic leadership of Prime Minister Narendra Modi for the rapid industrial development seen across India. Inviting the industrialists to invest in Madhya Pradesh, he highlighted that the state possesses one of the largest land banks in the country. Madhya Pradesh has transparent and investor-friendly policies and is a leader in the mining and ...Read More >

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BusinessNov 28, 2024 01:31 PM

London, UK: £1bn Arterio Train Fleet Debuts on South Western Railway, Modernizing New Travel Across Key Routes - Travel And Tour World

The South Western Railway (SWR) is poised to unveil its long-awaited Class 701 Arterio trains during a ceremonial event at London Waterloo Station. This significant milestone marks the end of a prolonged five-year delay for the £1bn fleet, originally commissioned in 2017 and expected to enter service by November 2019. While delays have hindered the fleet's initial rollout, the deployment is set to reshape regional travel, bringing modernized infrastructure to one of the UK's busiest rail networks. The Class 701 Arterio trains, built by Derby-based Bombardier, faced extensive delays due to sig ...Read More >

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BusinessDec 10, 2024 05:11 PM

STL Digital executes RISE with SAP transformation for Vedanta's eight business units

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BusinessDec 18, 2024 02:30 PM

BCL Industries Invests Rs 150 Crore in Bio-energy Plant

New Delhi, Dec 18 (PTI) Renewable energy player BCL Industries on Wednesday said it is setting up a bio-energy plant in West Bengal with an investment of Rs 150 crore. The company has also received an environment clearance for its 75 KLPD (kilo litres per day) plant coming up in Kharagpur, it said. Additionally, the work on a similar project with 75 KLPD capacity in Bathinda, Punjab is in full swing. Both the projects are expected to be completed within a time period of 18-24 months, it said. In India, ethanol production is a key part of promoting bio-energy and biofuels, contributing to t ...Read More >

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BusinessMay 26, 2025 03:08 PM

Early Monsoon Sparks Farming Rush, But Fertilizer and Seed Shortages Leave Farmers Struggling

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EnvironmentJun 05, 2025 07:27 PM

India News | L&T Launches Green Hydrogen Portal to Aware People of Clean Energy Transition | LatestLY

New Delhi [India], June 5 (ANI): On the occasion of World Environment Day, a website, "Discover Green Hydrogen," was launched by L&T GreenTech. The website focuses on the global clean energy revolution, providing insights, expert analysis, and real-time updates on the rapidly evolving Green Hydrogen industry. Powered by L&T GreenTech, a key division of L&T Energy's Green & Clean Energy Business, the newly launched website reflects L&T's unwavering commitment to sustainability. Also Read | Delhi: High-Level US Team Arrives for Talks on Bilateral Trade Pact With India. This website is designe ...Read More >

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BusinessJun 05, 2025 10:05 PM

Aditya Birla Group acquires Cargill's speciality chemical manufacturing facility in US

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PoliticsBusinessJun 06, 2025 04:16 AM

India, US push to finalise interim tariff deal as Trump's deadline nears

NEW DELHI, June 5 (Reuters) - Indian and U.S. are holding high-level talks this week, aiming to finalise tariff cuts in sectors such as farm and automobiles as part of an interim deal, two government sources said, with an announcement likely later this month. A U.S. delegation led by senior officials from the Office of the United States Trade Representative (USTR) began closed-door, two-day discussions in New Delhi on Thursday with Indian trade officials headed by chief negotiator Rajesh Agrawal ...Read More >

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EnvironmentNov 26, 2024 01:53 PM

What to know about the plastic pollution treaty talks in South Korea

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BusinessNov 26, 2024 02:45 PM

Business News | Elitas Appliances Enters Indian Market, Aiming to Redefine Household Comfort and Sustainability | LatestLY

New Delhi [India], November 26: Elitas Appliances, a brand synonymous with quality and innovation in home appliances, has officially launched its product line in India. Known for combining cutting-edge technology with elegant design, Elitas seeks to establish itself as a key player in the consumer durables sector, providing Indian households with superior, eco-friendly products. Also Read | From Nana Patekar's 'The Attacks of 26/11' to Dev Patel's 'Hotel Mumbai', 5 Movies and Shows That Explored the Horrific 2008 Mumbai Attacks and Where To Watch Them Online. Elitas's range of home appliance ...Read More >

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BusinessDec 02, 2024 12:04 PM

University of Bath School of Management: A Leader in Global Business Education

The University of Bath is named one of the world's top 150 universities by the QS World University Rankings 2025 Offering leading MSc programmes, the University of Bath School of Management excels in combining world-class education with real-world learning opportunities. The University of Bath's School of Management is rapidly gaining international recognition as one of the United Kingdom's premier business schools. This prestigious university is first in Marketing, second in Accounting and Finance, second in Business and Management Studies in the UK according to The Complete University Guid ...Read More >