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In today's digital-first economy, businesses are increasingly adopting AI-driven strategies to stay competitive and engage with customers more effectively. Gartner reports that by 2026 over 80% of marketers will rely on AI tools for personalised content delivery, audience targeting, and performance analytics. While according to McKinsey & Company report of 2023, organisations utilising AI in their marketing efforts see up to a 30% increase in customer engagement. As businesses pivot towards more ...Read More >
Section 69A of the IT Act allows the government to give out content-blocking orders to online intermediaries like internet service providers (ISPs), telecom service providers, web hosting services, online marketplaces, and search engines, among others. However, the information or content being blocked has to threaten India's national security, public order, or sovereignty, as per the section. ...Read More >
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