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BusinessNov 19, 2024 05:09 AM

Amazon India's Festive Season Sees Premiumisation Emerge As Key Trend

A Datum Intelligence report claimed that ecommerce GMV for the festive season crossed the INR 1 Lakh Cr mark in 2024, as against INR 81,000 Cr in 2023 and INR 69,800 Cr in 2022 After all the buzz around the fight between ecommerce marketplaces and quick commerce giants, how did Amazon India fare in the 2024 festive season sales? For the US-based ecommerce giant, the Great Indian Festival, which ran throughout October this year, the biggest takeaway is that Indian online shoppers are rapidl ...Read More >

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