Bollywood's biggest stars ignite the screen! From the dazzling premiere of [mention a recently released film or event] to the brewing controversies surrounding [mention a current entertainment scandal], India's entertainment scene is ablaze. This week saw [mention a significant entertainment event, e.g., a music launch, award ceremony, or box office milestone], further cementing India's position as a global entertainment powerhouse. The battle for box office supremacy heats up as [mention competing films or actors], while the digital realm witnesses the rise of [mention a trending OTT series or online sensation]. Beyond Bollywood, regional cinema continues to flourish, with [mention a noteworthy achievement in regional cinema]. From the vibrant world of music to the captivating realm of television, Abtak.com brings you the pulse of Indian entertainment. Dive in and stay updated on the latest news, reviews, and exclusive interviews—your ultimate destination for all things entertainment. Explore the captivating stories unfolding now!

New Delhi [India], April 2: Double Tap Films, India's first data-backed microdrama studio, announces its formal launch, marking a new chapter in the country's short-form entertainment landscape. Built at the intersection of indigenous IP and mobile-first consumption, Double Tap Films produces complete, vertical-first dramatic narratives powered by real audience intelligence from Pratilipi, the country's largest Indian language storytelling platform. Also Read | Deloitte Upskilling Strategy: Firm To Hire 50,000 Professionals in India Amid AI Expansion. - Built on Pratilipi's IP ecosystem of over 20Mn stories, the studio combines data-backed, indigenous storytelling with vertical-first cinematic craft to deliver a new format for the mobile era- Their content sits across leading platforms like Amazon Prime Video, MX Player, Zupee, Hungama OTT, Fatafat, Reelies, Story TV, Vertical TV, KLIP, DramaWave, and more- With a growing slate of productions across Hindi, Bengali, Kannada, Gujarati, and more Double Tap Films' production model is built on a competitive advantage that is unique in the Indian entertainment industry. Pratilipi's ecosystem, home to over 2Mn authors whose stories are read more than 800Mn times each month, provides the studio with a continuous pipeline of audience-validated IP across languages and genres. Before a single frame is shot, DTF already knows which stories generate the emotional dependency that drives binge behaviour. Also Read | NASA Artemis 2 Moon Mission: Why Astronauts Are Carrying iPhones To the Space. The studio describes its approach as a 'format lab to franchise pipeline', using the microdrama format as a high-signal environment for identifying IP with the potential to scale across OTT, gaming, and international markets. Every production is simultaneously a story for audiences and a market signal for the industry. "India has always been a country of storytellers. What has changed is the screen. The mobile phone is now the primary relationship that hundreds of millions of Indians have with narrative forms and Double Tap Films exists to define what great storytelling looks like within it. We are not making short content. We are building a new cinematic language for the mobile era, rooted in stories that India already loves." -- Ranjeet Pratap Singh, Co-Founder & CEO, Pratilipi The studio's debut slate spans multiple languages and genres, with productions including Avnika Ki Shaadi, Apavitra, Aag Se Takkar, Raavan, Boss Bahu, CEO Se Romeo, 2:47AM, Nishithini, and Naduve, with content available on Amazon Prime Video, MX, Zupee, Fatafat, Reelies, Story TV, Vertical TV, Hungama OTT, KLIP, DramaWave and more. Each production is conceived vertically from the first frame, engineered for the speed and intimacy of the mobile screen, and built around the brand's defining philosophy - Zabardast Entertainment. Indigenous Storytelling. Global Reach. "India has already crossed 250 million cumulative downloads of micro-drama apps, and that number continues to climb each month. Double Tap Films is built to become the studio powering this surge, creating and scaling the content audiences are actively consuming. We are not just producing content for the format; we are defining what the format can be. Every frame is designed for maximum emotional impact per second - mobile-first, story-first, and audience-obsessed. When you start with over 20Mn stories that readers choose to read over 800Mn times a month; and you build for the screen they carry in their pocket, the result is not short-form entertainment. It is the most direct line between a story and its audience." -- Sharlton Menezes, Vice President IP & Key Partnerships, Pratilipi & Double Tap Films India's microdrama market is one of the fastest-growing segments in the country's entertainment economy, with projections pointing to a market value exceeding $1 billion by 2030. The format has seen rapid growth in consumption across Tier 2 and Tier 3 cities, with genres spanning family drama, romance, and aspirational narratives commanding the highest engagement. Double Tap Films enters this market not as a platform, but as a studio, bringing creative authority and validated IP to a space that has until now lacked a credible content brand at its centre. The studio's productions are available on Amazon Prime Video, MX, Zupee, Fatafat, Reelies, Story TV, Vertical TV, Hungama OTT, KLIP, DramaWave and more. Double Tap Films produces microdramas in Hindi, Bengali, Kannada, and Gujarati, with further language expansions planned through 2026. ABOUT DOUBLE TAP FILMS Double Tap Films is India's first data-backed microdrama studio, producing vertical-first, emotionally engineered narratives built for the mobile screen and the modern attention span. Fuelled by Pratilipi's IP ecosystem of over 2Mn writers whose stories are read more than 800 Mn times each month -- DTF adapts audience-validated stories into complete dramatic arcs across Hindi, Bengali, Kannada, and Gujarati, and more, designed to provoke an immediate, instinctive response. Every frame is built for maximum emotional impact per second -- mobile-first, story-first, and audience-obsessed. Zabardast Entertainment. Indigenous Storytelling. Global Reach. ABOUT PRATILIPI | www.pratilipi.com Pratilipi is the largest Indian language storytelling platform. Its eponymous product is home to over 1.6 million writers in 12 Indian languages and has over 12 million monthly active readers. Pratilipi also owns and operates Pratilipi FM, Pratilipi Comics, Westland Books, and IVM Podcasts. Pratilipi stories are licensed by ecosystem partners for various other formats, including OTT shows, TV shows, and movies. (ADVERTORIAL DISCLAIMER: The above press release has been provided by PNN. ANI will not be responsible in any way for the content of the same.)
New Delhi [India], December 2: The IVCA GreenReturns Summit 2024 commenced today in New Delhi, convening over 400 visionaries, investors, policymakers, and entrepreneurs to chart a transformative path for India's green economy. The Summit is dedicated to aligning India's climate goals with its trillion-dollar economic aspirations for a 'Viksit Bharat,' spotlighting high-impact investment opportunities, addressing funding gaps, and driving actionable solutions for net-zero and climate adaptation. Also Read | Mamata Banerjee Says West Bengal Yet To Get INR 14,000 Crore From Centre for Supply of ...Read More >
Panaji (Goa) [India], November 27 (ANI): Filmmaker Madhur Bhandarkar, known for his films with gripping storylines, shared his experience of being part of the 55th International Film Festival of India (IFFI) and discussed his upcoming project, Wives of Bollywood. Speaking with ANI, he said, "I am very happy to be here. I have been attending for almost 20 or 22 years. I have been involved in various capacities -- sometimes as part of the standing committee, sometimes as a jury member, and sometimes as the chairman. It's a place where filmmakers from all over the world, as well as different sta ...Read More >
Ahmedabad (Gujarat) [India], December 2 (ANI): Ambuja Cements has taken a step toward achieving its Net Zero goals. The company has partnered with Finland-based technology leader Coolbrook to implement its proprietary RotoDynamic Heater (RDH) technology. According to the exchange filing, this cutting-edge, zero-carbon heating solution, powered by renewable electricity, will drastically reduce the company's dependence on fossil fuels and lower its carbon emissions, aligning with its sustainability vision. Ambuja Cements will significantly reduce its fossil fuel dependence by harnessing renewa ...Read More >

Bengaluru, 4th December 2024- PURE EV, one of India's leading electric two-wheeler manufacturers, has unveiled an ambitious roadmap to strengthen its presence nationwide and expand globally while introducing innovative solutions for sustainable mobility. Over the next 30 months, the company aims to add 250 new dealerships, taking its total network to over 320 across India. The expansion will be driven by the growing demand for long-range scooters, electric motorcycles, large B2B contracts, and the company's entry into the house-hold brand space. Dr. Nishanth Dongari, Founder & MD of PURE EV, ...Read More >
New Delhi: Bollywood superstar Akshay Kumar has officially revealed the release date for his much-anticipated horror-comedy, 'Bhooth Bangla.' The film, which marks his reunion with veteran director Priyadarshan, will be released on April 2, 2026. The actor shared the exciting news on his official Instagram account, alongside a new poster for the movie, which has already sparked a wave of enthusiasm among fans. In his Instagram post, Akshay Kumar wrote, "Beyond excited to be on set with my favourite @priyadarshan.official as we begin the shoot of our horror comedy #BhoothBangla today. Yeh darr ...Read More >
Mumbai, Dec 12 (PTI) Malayalam superstar Mohanlal says he will definitely come and work in Hindi movies if filmmakers in Bollywood offer him roles. One of the most influential Malayalam cinema stars, Mohanlal has been part of over 300 films, including all time hits such as "Manichitrathazhu", "Kireedam", "Bharatham", "Drishyam" and "Pulimurugan". "I have done a couple of Hindi films also. But now most of my other films are dubbed into Hindi. When somebody calls me for a role I'll definitely come and work. I don't mind. I don't have a choice. As actors we don't have a choice. Let it come. Let ...Read More >
Sir OTT Release: The upcoming Tamil Action Drama 'Sir' is all set to premiere on 6th December in Prime Video. The film hit the theaters on 18th October 2024 and opened with positive response from the audience. The story of the film follows the life of a teacher who initiates a fight against the education system who want to turn the whole education system into a profit-making business. The Streaming platform shared the trailer of the film, the teaser begins with a man arriving in the village. The man is a teacher and has arrived in that village to guide the educate the students. However, as ...Read More >
LONDON - The Rank Group (LON:RNK) Plc, a British gambling company, announced today the appointment of Mr. Christian Nothhaft as a non-executive director, effective immediately. This change comes as Mr. Chew Seong Aun retires from the board, also effective today. Mr. Nothhaft brings a broad range of experience to the Rank board, including expertise in digital transformation. Alex Thursby, Rank's chairman, expressed confidence in Nothhaft's abilities, stating that his international and strategic experience will be valuable to the company. Nothhaft has a notable background in business managemen ...Read More >
In an exclusive interview with FinTech Magazine at Money20/20, Matthew Van Buskirk, Co-founder and CEO of Hummingbird Regtech, discusses how the company is enabling data to be labelled at ease through the use of artificial intelligence. Hummingbird positions itself as an AI enablement company, addressing a critical challenge in the financial sector: the lack of well-labelled, clean training data. "From the day we launched, we saw that deploying effective machine learning or AI capabilities in this industry is incredibly difficult because we don't have clean training data. Instead, we have th ...Read More >
Former Delhi Chief Minister Arvind Kejriwal announced several pre-election promises targeting auto drivers. These include a ₹10 lakh insurance policy, ₹1 lakh for daughters' marriages, a biannual ₹2,500 uniform allowance, free coaching for their children, and the relaunch of the 'PoochO' ride-booking app. Kejriwal and the AAP are campaigning to secure a third term in the upcoming February elections.Ahead of crucial Delhi assembly polls, Arvind Kejriwal promised several measures for auto dri ...Read More >

Bengaluru, November 27, 2024: SuperGaming's highly anticipated Indo-futuristic Battle Royale game, Indus, has achieved a significant milestone, surpassing 5 million downloads on the Google Play Store and over 100,000 installs on the iOS App Store. This remarkable feat solidifies its position as one of India's fastest-growing games. The title has also been recognized as the Best Made in India Game by Google Play in their prestigious Best of 2024 awards. Indus has captivated players with its distinctive Indo-futuristic world setting that seamlessly blends Indian culture with futuristic aestheti ...Read More >
Sivakarthikeyan's Amaran has emerged as his biggest box-office success to date, surpassing the Rs 300-crore mark at the worldwide box office collection.Shiv Karthikeyan and Sai Pallavi marked a milestone in film industry through the movie Amaran. The film joins an elite club as the ninth Tamil movie to achieve this milestone, following hits like Rajinikanth's Enthiran, Kabali, 2.0, Jailer, along with Biigilmovie, Varisu, Leo, and The GOAT. Featuring Sivakarthikeyan as Major Mukund Varadarajan, alongside Sai Pallavi, Bhuvan Arora, and Rahul Bose, Amaran draws inspiration from true military st ...Read More >
Upcoming Romantic OTT Releases In December: The end of 2024 will definitely end on a romantic note as some of the most popular romantic movies and shows are going to be released. These OTT releases are much awaited which is soon going to hit the digital space. From shows like Mismatched Season 3 to Kannada movies such as Murphy, everything to watch this month on Netflix, Prime Video, Disney + Hotstar, Zee5 and other streaming platforms. Bandish Bandit Season 2 (Prime Video) ...Read More >
New Delhi: PwC India's report, titled Global Entertainment and Media Outlook 2024-28: India Perspective, brings promising insights into the country's showbiz industry. The report reveals that Indian entertainment and media industry is projected to surpass the global growth rate of 4.6 per cent by achieving a compound annual growth rate (CAGR) of 8.3 per cent. It is on its way to reaching a market size of Rs 365,000 crore (USD 44.2 billion) by 2028. So, where does India rank globally? The United States currently leads the market by revenue, followed by China. India, on the other hand, holds th ...Read More >
New Delhi [India], December 10: Hari Darshan, a leading incense brand from Delhi, has been awarded the coveted title of "Best Brand of Northern India" at the 9th edition of the Agarbatti and Perfume Expo. This esteemed event, organized by Incense Media, a prominent industry forum, took place in Hyderabad from November 21st to 23rd at Itech Exhibition Center. Also Read | BGT 2024-25: Harbhajan Singh Backs Rohit Sharma To Bat at Number Six, Predicts Changes for Brisbane Test. Goldy Nagdev, the dynamic entrepreneur and Managing Director of Hari Darshan Group, proudly received the award on behal ...Read More >
Mumbai (Maharashtra) [India], December 11 (ANI): Launched to bring the excitement of street cricket to a professional platform and showcase the country's cricketing talent, the Indian Street Premier League (ISPL) became an instant success during its inaugural season earlier this year. According to a press release, the league's second season is scheduled to be held in Mumbai from January 26 to February 15, 2025. "Indian Street Premier League is a great platform for India's cricket talent, and the inaugural season highlighted the immense potential of this tournament. ISPL not only created oppor ...Read More >
Infosys has announced an average 85% performance bonus for eligible employees in Q2 FY25, reflecting its strong financial performance. The bonus, paid to mid- and junior-level staff, will be credited with the November salaries, with individual payouts varying based on performance. This follows Infosys' impressive 4.7% rise in Q2 net profit and a revenue increase of 5.1%, leading to an upward revision of its FY25 revenue guidance. The bonus payout surpasses the previous quarter's 80%, with Infosys outpacing rivals like TCS. Employees are also awaiting salary hikes, with revisions expected from ...Read More >

Sunmei Hotels Group has announced the launch of Sunmei Group International (SGI) and three new overseas brands—SHANKEE, PENRO, and LANOU—marking its expansion into the UAE market. The company plans to introduce SHANKEE Hotels, a smart economy brand, to cities like Dubai, Abu Dhabi, and Riyadh. SGI focuses on smart marketing, modular renovations, and intelligent operations, leveraging big data and AI to enhance service and guest experiences. Chairman Ma Yingyao aims to open 100 hotels globally within the next decade, doubling revenue and establishing a strong international presence for Chinese ...Read More >
New Delhi: After a long absence from the Hindi film industry, Priyanka Chopra Jonas is getting ready to return with a new project, much to everyone's delight. With the highly anticipated film 'Jee Le Zaraa' co-starring Alia Bhatt and Katrina Kaif, the renowned actress is getting ready for a successful return after a six-year absence. Though Priyanka is currently occupied with shooting the Prime Video series 'Citadel season 2', she has recently disclosed thrilling details about her next Hindi film ventures. She met with producers and examined screenplays, hinting at a promising project in an i ...Read More >
New Delhi [India], December 4 (ANI): The GSEC in Hyderabad will be the first of its kind in the APAC region after Tokyo and only the fifth globally, with similar facilities in Dublin, Munich, and Malaga, according to a statement. This GSEC is a specialised international cybersecurity hub designed to play a crucial role in developing advanced security and online safety products tailored for the Indian context. The centre will focus on cutting-edge research, AI-driven security solutions, and creating a collaborative platform for leading experts and researchers in cybersecurity. It also aims to ...Read More >
Gurugram (Haryana) [India], December 12: Navanc, a pioneering FinTech startup building India's first AI-powered property score and stack for secured lending and insurance practices, has successfully raised USD 1 million in a seed funding round. The round was led by Prarambh Ventures, with participation from Inflection Point Ventures (IPV), Brigade REAP FirstPort Capital, and marquee angel investors Also Read | US: Joe Biden Commutes Roughly 1,500 Sentences and Pardons 39 People in Biggest Single-Day Act of Clemency. The funds will be directed toward expanding operations across India, with a ...Read More >

- Renewed homepage of Samyang's industrial water treatment solution brand, 'TRILITE' ... Featuring AI chatbot 'TRIGENT' and Design programs 'TriAngle' - Providing tailored and technical information to the user's queries ... Service available in over 100 languages. - Innovative Water Treatment Design Softwares... Ion Exchange Resin and RO membrane SEOUL, South Korea, Nov. 26, 2024 /PRNewswire/ -- Samyang Corporation (CEO Kang Ho-sung) introduced its new website for its water treatment solutions brand, 'TRILITE' (http://www.samyangtrilite.com), along with the launch of an innovative Artificia ...Read More >
Mumbai (Maharashtra) [India], November 28: Pioneering furniture fittings solutions brand Hettich India is proud to announce that it has been officially certified as a Great Place to Work, a recognition that celebrates the company's unwavering commitment to creating an ecosystem where everybody thrives. Also Read | Diljit Dosanjh Concert in Kolkata 2024: Planning to Attend Dil-Luminati Tour, Don't Miss These 5 Must-Try Local Foods. This honor is especially meaningful, with an overwhelming 95% participation from employees helping Hettich India. It reflects a shared commitment to creating a fam ...Read More >
Mumbai (Maharashtra) [India], November 29: Dr. Bharat Agravat (https://www.drbharat.agravat.com), renowned dentist and implantologist along with being an award-winning medical entrepreneur, is set to launch its flagship OLI Therapy services for the treatment of Oral Submucous Fibrosis in Mumbai soon at OSMF Clinic. His son, Dr. Kartavya Agravat, CEO of Dr. Agravat Healthcare Ltd, will assist him in this service. With the original chamber being in Ahmedabad, residents will now be at great advantage in receiving advanced oral care right there in Mumbai from the very hands of one of India's best ...Read More >
Anuj Kumar, Director & CEO of CAMS, highlights that despite recent market corrections, the company expects FY25 to be one of its strongest years. CAMS continues to dominate by winning 70-80% of new bids, focusing on execution and margin expansion, and anticipates significant revenue and profit growth driven by mutual funds and associated business lines.Anuj Kumar, Director & CEO, CAMS, says there has been some market correction and some flattening of the mood in the last two months. But as things come back, we should be holding our projections and FY25 should be one of the strongest years in t ...Read More >
New Delhi: The University Grants Commission (UGC) on Wednesday announced a significant update in its approach to conducting the Common University Entrance Test (CUET) for both undergraduate (UG) and postgraduate (PG) students for the year 2025. The UGC has invited public feedback on the revised methodology aiming to refine the examination process for a better and more efficient testing environment for candidates. Since its inception in 1956 under the UGC Act, UGC has been pivotal in setting and maintaining the standards for higher education, coordinating with universities, and providing fina ...Read More >
The Andhra Pradesh government inked a Memorandum of Understanding (MoU) with Google. The tech giant will launch its operations from Visakhapatnam in the State. Making the announcement at the district collectors' conference on Wednesday, Chief Minister N. Chandrababu Naidu said HRD Minister Nara Lokesh's efforts have paved the way for this. The MoU was a significant development and would be a game changer. Visakhapatnam is poised for transformative growth, Mr. Naidu said. The chief minister, in ...Read More >
News 2 min read Indian IT industry to see 30-35 pc high demand for niche tech roles in 2025 The Indian IT industry is projected to see 30-35 per cent increased demand for highly-specialised tech roles in 2025, along with increased spending on upskilling in the coming years, according to a new report. New Delhi, The Indian IT industry is projected to see 30-35 per cent increased demand for highly-specialised tech roles in 2025, along with increased spending on upskilling in the coming years, acco ...Read More >
New Delhi [India], December 12 (ANI): The gross NPA ratio of public sector banks declined to 3.12 per cent in September 2024 from 4.97 per cent in March 2015 and a peak of 14.58 per cent in March 2018, the government stated on Thursday, reaffirming the robustness of the banking system. The government emphasised its proactive support for the banking ecosystem, addressing both business needs and employee welfare to ensure stability, transparency, and growth. Also Read | Places of Worship Act Validity: Supreme Court Restrains Courts in Country Not to Entertain, Pass Orders on Suits Related to R ...Read More >
NewsVoir Gurugram (Haryana) [India], December 12: Navanc, a pioneering FinTech startup building India's first AI-powered property score and stack for secured lending and insurance practices, has successfully raised USD 1 million in a seed funding round. The round was led by Prarambh Ventures, with participation from Inflection Point Ventures (IPV), Brigade REAP FirstPort Capital, and marquee angel investors The funds will be directed toward expanding operations across India, with a focus on strengthening Navanc's presence in urban and semi-urban areas. Additionally, the startup will bolster ...Read More >