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New Delhi [India], July 17: The world of marketing is undergoing a seismic shift, and it's powered by artificial intelligence. As AI-enabled marketing tools become more intelligent and widely adopted, the very structure of marketing teams is beginning to change. Routine tasks that once required human input are now being executed faster, more accurately, and at scale by smart systems. Also Read | Wipro Q1 FY26 Results: Tech Giant Reports 11% Rise in Net Profit to INR 3,336 Crore, Announces INR 5 Interim Dividend. According to Nipun Taneja, a performance marketing veteran with over $100 million in managed ad spend, the future of marketing isn't about replacing people but evolving how we work. With tools like Vibelets - a modular AI solution built to support real-time decisions - Taneja's insights into where marketing is headed are grounded in both strategy and practicality. So, what roles are most at risk? And how can marketers evolve to stay relevant? Also Read | Thisara Perera and Shakib Al Hasan Join Super 60 Legends USA 2025. Let's dive into the top marketing jobs AI is poised to transform - and potentially take over - in the next five years. The Inevitable Shift: AI in Marketing Workflows The adoption of AI-enabled marketing tools is no longer optional. From predictive analytics to automated creatives, AI is powering decisions and execution at a speed that human marketers can't match manually. AI-driven marketing platforms, such as those emerging from Vibe Marketing, are capable of: * Detecting creative fatigue before ROI is impacted * Making on-the-fly adjustments to targeting, spend, and messaging As this shift deepens, certain roles are becoming more reliant on AI augmentation or risk obsolescence. So, which marketing jobs are likely to be taken over, or at least heavily transformed, by AI in the next five years? Let's take a closer look. Traditional media buyers depend on dashboards, manual reporting, and gut-based decisions. But with AI tools like Vibelet's "AI Media Buyer," much of this is now automated. These systems optimise spend across platforms like Google, TikTok, and Taboola by monitoring real-time performance and adjusting campaigns instantly. * Identifies top-performing creatives without manual testing Survival Tip: Media buyers must transition into strategists, using AI insights to shape broader media direction rather than focusing solely on execution. Data overload has made human analysis time-consuming and error-prone. Performance analysts often juggle Excel sheets, dashboards, and platform reports. But AI-enabled marketing tools now do this in real time. How Vibe Marketing Is Leading the Way: Vibelet condenses data into simple, conversational outputs. It answers questions like: * Which ad sets have high CTR but low ROAS? * What campaigns are draining the budget with no returns? * Generates alerts without needing manual inputs Survival Tip: Analysts should upskill in data storytelling and become internal consultants, guiding creative and strategic teams based on AI findings. Ad Ops teams traditionally manage campaign setups, tagging, trafficking, and compliance across platforms. The process, while critical, is largely rule-based and highly repetitive. * Campaign uploads across platforms (Google, TikTok, Meta) With Vibelet's Campaign Creator and AI Rule Engine, these tasks are executed seamlessly, ensuring quicker time-to-launch with minimal human input. What Humans Can Still Do Better: While AI handles execution, human oversight remains essential for quality assurance, integration with third-party systems, and adapting to platform-specific changes. Adaptation Advice: Ad Ops professionals should shift focus toward automation setup, workflow optimisation, and compliance governance. Campaign managers traditionally oversee everything - timelines, reporting, pacing, and approvals. However, AI-driven marketing systems now offer comprehensive campaign orchestration, encompassing setup, monitoring, and optimization. Enter Vibelet's Campaign Planner: This modular interface not only tracks campaign health but also enables real-time updates, budget shifts, and creative changes, without toggling between platforms. * Flags misalignments in targeting and budget allocation * Recommends the next best actions Survival Tip: Campaign managers must embrace a hybrid role - part AI operator, part creative strategist. With AI generating keyword-rich content that meets algorithmic requirements, SEO-based content creation is increasingly handled by machines. Platforms can now: Google's new E-E-A-T principles (Experience, Expertise, Authoritativeness, Trust) still favour human-led content. Vibe Marketing leverages AI to assist, not replace, strategic content planning. Survival Tip: Writers and strategists need to double down on expertise, thought leadership, and first-hand experience - elements AI still cannot replicate authentically. The Human-AI Collaboration Era Nipun Taneja is clear on one thing: the future of marketing isn't about man vs machine; it's about man with machine. "Marketers aren't becoming obsolete. They're becoming more intelligent by letting AI handle what's repeatable, so they can focus on what's strategic." - Nipun Taneja This is where tools like Vibelet stand out. Serving as a real-time assistant enables marketers to ask questions and get immediate clarity. The answers come not in reports, but in conversational format - just like chatting with a human colleague. The Bottom Line The rise of AI-driven marketing isn't a threat; it's an invitation to evolve. Professionals who stick to old methods will find themselves outdated. Those who learn how to collaborate with AI will become invaluable. Nipun Taneja's message is simple: embrace AI not as competition, but as a collaborator. The wave of automation is real, but it's those who ride it; through tools like Vibelet and AI-enabled platforms, that will shape the future of marketing. If you're in media buying, copywriting, or campaign planning, now is the time to re-skill, re-strategise, and rethink your role. The question isn't whether AI will take over. The real question is: are you ready to work with it? (ADVERTORIAL DISCLAIMER: The above press release has been provided by PNN. ANI will not be responsible in any way for the content of the same)
IMPHAL, Nov 17: The NPP on Sunday withdrew support from the BJP-led Government in Manipur, even as violence continued to rock the state as offices of the Congress and the saffron party were ransacked in the hill district of Jiribam where an unidentified body was found earlier in the day, officials said. Follow the Daily Excelsior channel on WhatsApp A BJP MLA's ancestral house was vandalised in Imphal Valley while a building owned by Ashab Uddin, the Independent legislator of Jiribam, was ransacked, officials said. The incidents occurred a day after irate mobs set fire to the residences of ...Read More >
Pune (Maharashtra) [India], November 19 (ANI): With the Maharashtra elections approaching, wrestler and Congress MLA from Haryana's Julana, Vinesh Phogat, held a roadshow in Pune to support Congress candidate Datta Bahirat from the Shivajinagar Assembly constituency. She urged voters to ensure a victory for the Maha Vikas Aghadi (MVA), criticising the Mahayuti government for "injustice" by toppling the government elected by the people. "Everything is going well... If people shower their blessings on us on the 20th, we will win with a bigger margin this time. I appeal to voters to respond to ...Read More >
In a historic move, U.S. Justice Department antitrust regulators are pushing for a court order that would force Google to sell its Chrome browser. This request follows a ruling in August, which determined that Google had unlawfully monopolized the search market. Additionally, the department aims to impose restrictions on Google's artificial intelligence practices and its Android operating system. This unprecedented legal action targets one of the world’s largest tech companies, marking a significant escalation in the U.S. government's efforts to curb monopolistic practices in the digital indus ...Read More >
nion Minister of State for Labour and Employment Shobha Karandlaje cited statistics in the Lok Sabha on Monday to show that youth unemployment rates in India were lower than global levels. The minister cited a report by the International Labour Organisation's (ILO) Institute for Human Development (IHD) which states that the worldwide youth unemployment rate was 15.6 per cent in 2021. Further, as per World Employment and Social Outlook Trends, 2024 by ILO, globally, in 2023, the youth unemployment rate was 13.3 per cent. On the other hand, the latest annual Periodic Labour Force Survey (PLFS ...Read More >
The Cure SMA Foundation of India has praised the government’s recent efforts to address rare diseases, including Spinal Muscular Atrophy (SMA), with over Rs 900 crore allocated for treatment procurement. The foundation urges swift action to implement the procurement process within 45 days, following the Delhi High Court’s directive. SMA, a life-threatening genetic disease, has limited treatment access in India. While the drug Risdiplam has brought hope, collaborative efforts are needed to ensure wider availability. Experts stress the importance of a holistic approach to SMA care, citing Kerala ...Read More >
Small-cap Stock: Krystal Integrated Services Limited (Krystal) share price rose 5 per cent to ₹779.3 on Tuesday, November 26 after the company announced receiving a ₹106.3 crore contract from the Brihanmumbai Municipal Corporation (BMC). The contract, valued at ₹1,062.99 million ( ₹106.3 crore), covers three years and involves providing comprehensive attendant manpower services to BMC's Education and Security Departments. This initiative is aimed at improving public sector operational efficiency in Mumbai. Small-cap stock Krystal Integrated Services share was trading in the green, up 3.07 pe ...Read More >
U.S. President-elect Donald Trump said on Monday that on his first day in office he would impose a 25% tariff on all products from Mexico and Canada, and an additional 10% tariff on goods from China, citing concerns over illegal immigration and the trade of illicit drugs. "On January 20th, as one of my many first Executive Orders, I will sign all necessary documents to charge Mexico and Canada a 25% Tariff on ALL products coming into the United States, and its ridiculous Open Borders," Trump said in a post on Truth Social. Trump said the tariffs would remain in place until the two countries ...Read More >
The Indian government launched the Rs. 1,435 crore PAN 2.0 project. Announced by Information and Broadcasting Minister Ashwini Vaishnaw, the project aims to establish the PAN number as a common business identifier across all government digital systems. PAN 2.0 Project Launch The Rs. 1,435 crore PAN 2.0 the project aims to establish the PAN number as a common business identifier across all government digital systems. CCEA Approval The Cabinet Committee on Economic Affairs (CCEA) approved the project under the Income Tax Department. As per Information and Broadcasting Minister Ashwini Vaish ...Read More >
Australia lost the first Test by 295 runsAustralia faced their first Test defeat in PerthAustralia are looking to make a comeback in Adelaide Australia retained their 13-member squad for their second Test against India, confirmed selector and coach Andrew McDonald. On Monday, the Aussies lost the Perth Test by 295 runs to go 0-1 down in the five-match series against India. It was also the first time Australia lost at the Optus Stadium after winning four matches on the trot since 2018. McDonald, however, showed faith in their squad to make a turnaround in the Pink-Ball Test, starting December ...Read More >
NEW DELHI: BJP leader Amit Malviya on Tuesday accused Rahul Gandhi of being "so arrogant that he did not even greet the President" during the 75th Constitution Day event held in Parliament. This comes as the grand old party has often voiced its criticism against the saffron party for not inviting President Droupadi Murmu at the inauguration ceremony of the new Parliament building last year and Ram Temple consecration this year. "Rahul Gandhi is so arrogant that he did not even greet the President. Just because she comes from the tribal community, is a woman and Rahul Gandhi is the prince of ...Read More >
New Delhi [India], November 18 (ANI): Bharatiya Janata Party leader and in-charge of the party's National IT Department, Amit Malviya, on Monday, criticised the Congress party's 'hypocrisy' over their stance on the Adani Group, pointing to past investments and agreements made with the corporate conglomerate by Congress-ruled states. Taking to social media platform X, Malviya referenced Telangana Chief Minister Revanth Reddy's recent "public admission of accepting money" from the Adani Group on November 10, 2024, pointing out that this acknowledgment contradicted Congress leader Rahul Gandhi's ...Read More >
Hyderabad (Telangana) [India] November 18 (ANI): Bharatiya Janata Party MP K Laxman slammed Telangana Chief Minister Revanth Reddy, accusing the Congress party of 'misleading' people. He further said that the people of Maharashtra know "how to teach a lesson" to Congress. "Revanth Reddy as a CM of Telangana and as a Congress leader is misleading the public. Maharashtra people are clever enough they know how to teach a lesson to these Congress people and Revanth Reddy you will come to know what has happened in Haryana that is going to be repeated in Maharashtra, and Jharkhand also," K Laxman ...Read More >
Mumbai, November 26: The final allotment for the NTPC Green Energy IPO has been confirmed, and investors can now check their status through bank debit messages or online platforms such as the BSE, NSE, and Kfin Technologies. The shares of NTPC Green Energy, which opened for subscription on November 19 and closed on November 22, are set to be listed on the stock exchanges on Wednesday, November 27, 2024. The public offering received strong investor interest, with the issue oversubscribed by 2.42 times, according to the National Stock Exchange (NSE). Analysts maintain a positive long-term outlo ...Read More >
Vaibhav Suryavanshi, a 13-year-old cricket prodigy, becomes the youngest player signed for IPL, bought by Rajasthan Royals for Rs 1.10 crore. His achievement has sparked pride in his hometown, with family replaying a vital role in his journey. Vaibhav marks a new era for young talent in cricket. In a groundbreaking moment for Indian cricket, 13-year-old Vaibhav Suryavanshi has made history by becoming the youngest player ever signed by the Indian Premier League (IPL). Acquired by the Rajasthan Royals for a staggering Rs 1.10 crore during the IPL 2025 auction, Vaibhav's remarkable achievement ...Read More >
New Delhi, Nov 26: The Supreme Court on Tuesday dismissed a public interest litigation (PIL) seeking directions to the Election Commission of India (ECI) to introduce ballot paper in place of EVMs (Electronic Voting Machines). A bench of Justices Vikram Nath and P.B. Varale rejected the prayer to return to the ballot system due to the alleged manipulability of EVMs. "When you lose, EVMs are tampered with; when you win, EVMs are fine," remarked the apex court, when the petitioner referred to the statements made by Andhra Pradesh Chief Minister Chandrababu Naidu and his predecessor Jagan Mohan ...Read More >
NEW ZEALAND: A pair of former cricket legends Martin Crowe and Graham Thorpe will be honoured as New Zealand and England announced that future Test matches between the two sides will be played for the Crowe-Thorpe Trophy, according to ICC. The trophy will pay tribute to New Zealand legend Martin Crowe and England great Graham Thorpe, with the winner of all future series between the two countries to be awarded the trophy. Crowe made 17 Test centuries at an average of 45.36 across a 14-year international career last century, while Thorpe almost mirrored those stats with 16 Test hundreds with a ...Read More >
The escalating conflict could upset a hard-fought consensus that G20 negotiators reached around 5 a.m. on Sunday, after an overnight push to ready the joint statement for final review by leaders arriving in Rio. That preliminary consensus after six days of negotiations included streamlined language about global conflicts including the war in Ukraine, focusing on the need to negotiate peace rather than criticism of any participants. However, sources said even that "simpler" consensus may now be up for reconsideration following the Russian air strike and the prospect of further escalation. Un ...Read More >
The Supreme Court on Monday stayed further recovery of an outstanding tax demand from news portal NewsClick, directing the company's banker not to release any more money to the tax department based on a 2023 notice, and allowing the portal to use its two bank accounts for daily operations. The order was passed by a bench headed by justice BV Nagarathna on an application moved by PPK Newsclick Studio Limited, which alleged that ICICI Bank was not allowing the company to use its accounts despite a top court order to this effect passed on August 9. The tax department had raised the demand again ...Read More >
India’s star batter Virat Kohli, ahead of the Border-Gavaskar Trophy 2024-25, reflected on his memorable century on Perth’s challenging pitch during the 2018/19 series, calling it his best knock in Australia. However, Kohli faces immense pressure this series, struggling with form after scoring just 488 runs in 2024 at an average of 20.33. Once a dominant force in Test cricket, his performance has dipped since 2020, raising questions about his place in the team. With the five-Test series kicking off in Perth on November 22, Kohli aims to rediscover his magic on Australian soil and silence his c ...Read More >
Severe air pollution in northern India has led to a surge in demand for respiratory medications, with Foracort becoming India’s top-selling drug in October. The inhaler, used to treat asthma and COPD, recorded Rs 75 crore in sales, surpassing popular medicines like Augmentin and Glycomet-GP. Manufactured by Cipla, Foracort combines budesonide and formoterol for effective dual-action therapy. Other respiratory drugs, Duolin and Budecort, also saw increased sales. With Delhi’s Air Quality Index reaching hazardous levels, the rise in respiratory issues underscores the urgent need for better healt ...Read More >
Infosys has announced an average 85% performance bonus for eligible employees in Q2 FY25, reflecting its strong financial performance. The bonus, paid to mid- and junior-level staff, will be credited with the November salaries, with individual payouts varying based on performance. This follows Infosys' impressive 4.7% rise in Q2 net profit and a revenue increase of 5.1%, leading to an upward revision of its FY25 revenue guidance. The bonus payout surpasses the previous quarter's 80%, with Infosys outpacing rivals like TCS. Employees are also awaiting salary hikes, with revisions expected from ...Read More >
The U.S. dollar continued its strong run on Monday, bolstered by soaring Treasury yields and expectations of limited Federal Reserve rate cuts. Meanwhile, the yen steadied ahead of a key speech by Bank of Japan Governor Kazuo Ueda, where he may hint at a possible rate hike in December, with markets pricing a 55% chance of such a move. Japanese Finance Minister Katsunobu Kato's warning on yen intervention caused a temporary pullback, while the dollar index touched a one-year high of 107.07. Analysts forecast further dollar gains as U.S. economic policies and performance outshine global peers. K ...Read More >
Leader of Opposition in Punjab Assembly, Partap Singh Bajwa, has accused two top AAP leaders of backing separate candidates for the Barnala assembly bypoll on November 20. Bajwa claimed that while one leader is supporting the official AAP candidate, the other is backing a rebel candidate. He urged the public to reject both and vote for the Congress candidate. Bajwa also took a jibe at Punjab Chief Minister Bhagwant Mann, suggesting he could become Punjab's "Eknath Shinde" after reportedly being in contact with the Union Home Ministry through a Punjab-based Union minister. ...Read More >
SynopsisOn the technical charts, the RSI of the stock stood at 49.49.Shares of Bajaj Holdings & Investment Ltd. traded 1.41 per cent at Rs 10447.00 at 01:30PM (IST) on Tuesday, even as BSE benchmark Sensex 227.01 points to 79882.84. The stock had closed at Rs 10596.80 in the previous session. The stock quoted a 52-week high price of Rs 11348.50 and 52-week low of Rs 7212.00, respectively. As per BSE data, total traded volume on the counter till 01:30PM (IST) stood at 638 shares with a turnover of Rs 0.68 crore. At the prevailing price, shares of the company traded at 15.71 times its trailing ...Read More >
Euro zone government bond yields increased slightly as investors await upcoming inflation data that may influence the European Central Bank's policy direction. Concerns over potential tariff hikes from the U.S. could further impact ECB strategies. Germany's bond yields and political tensions in France also add to the economic uncertainties. On Tuesday, euro zone government bond yields saw a minor increase after hitting multi-week lows in the previous session. Investors are keenly awaiting inflation data later this week that could provide insight into the European Central Bank's potential poli ...Read More >
TIPS Music, one of India's leading music labels, has received a 'Buy' rating from YES Securities as it initiated coverage on the firm, with a target price of Rs 1,050, indicating a potential upside of 18% from the current market price of Rs 888.65. Shares of TIPS Music climbed as much as 1.7% on Tuesday to Rs 888.65 on BSE. Yes Securities has valued TIPS Music at a Price-to-Earnings (P/E) ratio of 47 times based on projected earnings per share (EPS) for September 2026, reinforcing its bullish recommendation. The bullish stance comes as TIPS Music leverages industry tailwinds, such as the rapi ...Read More >
Still, the ongoing U.N. climate talks have thrown a spotlight on their efforts to tackle global warming. While the COP29 summit in Baku, Azerbaijan, is tasked with agreeing a goal to mobilize hundreds of billions of dollars for climate, leaders of the Group of 20 major economies half a world away in Rio are holding the purse strings. G20 countries account for 85% of the world's economy and are the largest contributors to multilateral development banks helping to steer climate finance. "The spotlight is naturally on the G20. They account for 80 percent of global emissions," U.N. Secretary Ge ...Read More >
New Delhi, Nov 26 (UNI) Congress president Mallikarjun Kharge, Leader of Opposition in Lok Sabha Rahul Gandhi, and party general secretary Priyanka Gandhi Vadra on Tuesday greeted the people on the occasion of 75th Constitution Day. On social media handle X, Kharge said, "The Constitution of India, painstakingly and carefully drafted by our foremothers and forefathers, is the lifeblood of our nation. It guarantees us social, economic and political rights. It constitutes India into a SOVEREIGN SOCIALIST SECULAR DEMOCRATIC REPUBLIC". He said, "Justice, Liberty, Equality and Fraternity are not ...Read More >
Beijing: China has expressed its willingness to engage in dialogue with the United States following recent threats by former President Donald Trump to impose new tariffs on Chinese goods. The statement comes amid growing tensions between the two economic giants over trade practices, technology policies, and geopolitical issues. Chinese Foreign Ministry spokesperson, Wang Wenbin, said that China was open to "constructive dialogue" with the U.S., emphasizing the importance of cooperation to ensure global economic stability. "China believes that both countries should seek common ground and manag ...Read More >
CHENNAI: Singles, Doubles, and the Team Championship - the 18-year-old Chennai girl, the daughter of an auto driver from Kasimedu, left nothing for competitors from around the world at the sixth edition of the Carrom World Cup held in the US which Team India swept. The Women's Singles final was a hard-fought contest, where the 18-year-old M Khazima kept her nerves to defeat 12-time national and multiple World Cup winner Rashmi Kumari from Bihar. With this victory, Khazima became the youngest Carrom World Champion. Khazima, whose father Mehaboob Basha is an auto driver from Kasimedu, had been ...Read More >