Is India ready for the AI revolution? The rapid advancements in artificial intelligence, from generative AI tools to sophisticated machine learning algorithms, are transforming industries across the nation. From fintech's burgeoning use of AI-powered fraud detection to the agricultural sector's embrace of precision farming technologies, the impact is undeniable. This week saw a major breakthrough in indigenous 5G technology development, signaling India's growing prowess in the global tech landscape. But alongside this progress comes the crucial discussion surrounding data privacy, cybersecurity, and the ethical implications of AI deployment. How will India navigate these challenges and harness the transformative power of technology for inclusive growth? Explore the latest developments in Indian tech, from the rise of digital payments to the burgeoning startup ecosystem, and discover how innovation is shaping the nation's future. Stay informed with Abtak.com – your gateway to understanding the tech revolution reshaping India.
PNN New Delhi [India], July 17: The world of marketing is undergoing a seismic shift, and it's powered by artificial intelligence. As AI-enabled marketing tools become more intelligent and widely adopted, the very structure of marketing teams is beginning to change. Routine tasks that once required human input are now being executed faster, more accurately, and at scale by smart systems. According to Nipun Taneja, a performance marketing veteran with over $100 million in managed ad spend, the future of marketing isn't about replacing people but evolving how we work. With tools like Vibelets - a modular AI solution built to support real-time decisions - Taneja's insights into where marketing is headed are grounded in both strategy and practicality. So, what roles are most at risk? And how can marketers evolve to stay relevant? Let's dive into the top marketing jobs AI is poised to transform - and potentially take over - in the next five years. The Inevitable Shift: AI in Marketing Workflows The adoption of AI-enabled marketing tools is no longer optional. From predictive analytics to automated creatives, AI is powering decisions and execution at a speed that human marketers can't match manually. AI-driven marketing platforms, such as those emerging from Vibe Marketing, are capable of: * Analysing campaign performance in real time * Generating actionable insights in seconds * Detecting creative fatigue before ROI is impacted * Making on-the-fly adjustments to targeting, spend, and messaging As this shift deepens, certain roles are becoming more reliant on AI augmentation or risk obsolescence. So, which marketing jobs are likely to be taken over, or at least heavily transformed, by AI in the next five years? Let's take a closer look. 1. Media Buyers Why They're Vulnerable: Traditional media buyers depend on dashboards, manual reporting, and gut-based decisions. But with AI tools like Vibelet's "AI Media Buyer," much of this is now automated. These systems optimise spend across platforms like Google, TikTok, and Taboola by monitoring real-time performance and adjusting campaigns instantly. What AI Does Better: * Predicts cost-per-click changes * Shifts budgets between ad sets in milliseconds * Identifies top-performing creatives without manual testing Survival Tip: Media buyers must transition into strategists, using AI insights to shape broader media direction rather than focusing solely on execution. 2. Performance Analysts Why They're Vulnerable: Data overload has made human analysis time-consuming and error-prone. Performance analysts often juggle Excel sheets, dashboards, and platform reports. But AI-enabled marketing tools now do this in real time. How Vibe Marketing Is Leading the Way: Vibelet condenses data into simple, conversational outputs. It answers questions like: * Which ad sets have high CTR but low ROAS? * What campaigns are draining the budget with no returns? What AI Does Better: * Detects anomalies 24/7 * Provides suggestions instantly * Generates alerts without needing manual inputs Survival Tip: Analysts should upskill in data storytelling and become internal consultants, guiding creative and strategic teams based on AI findings. 3. Ad Operations Specialists Why This Role Is at Risk: Ad Ops teams traditionally manage campaign setups, tagging, trafficking, and compliance across platforms. The process, while critical, is largely rule-based and highly repetitive. How AI Is Replacing the Role: AI-driven marketing tools can now automate: * Campaign uploads across platforms (Google, TikTok, Meta) * Tag validation and UTM tracking * Troubleshooting delivery issues With Vibelet's Campaign Creator and AI Rule Engine, these tasks are executed seamlessly, ensuring quicker time-to-launch with minimal human input. What Humans Can Still Do Better: While AI handles execution, human oversight remains essential for quality assurance, integration with third-party systems, and adapting to platform-specific changes. Adaptation Advice: Ad Ops professionals should shift focus toward automation setup, workflow optimisation, and compliance governance. 4. Campaign Managers Why They're Vulnerable: Campaign managers traditionally oversee everything - timelines, reporting, pacing, and approvals. However, AI-driven marketing systems now offer comprehensive campaign orchestration, encompassing setup, monitoring, and optimization. Enter Vibelet's Campaign Planner: This modular interface not only tracks campaign health but also enables real-time updates, budget shifts, and creative changes, without toggling between platforms. What AI Does Better: * Automates 80% of manual checklists * Flags misalignments in targeting and budget allocation * Recommends the next best actions Survival Tip: Campaign managers must embrace a hybrid role - part AI operator, part creative strategist. 5. SEO Content Strategists (Basic Content Roles) Why They're Vulnerable: With AI generating keyword-rich content that meets algorithmic requirements, SEO-based content creation is increasingly handled by machines. Platforms can now: * Pull search trends * Create optimised outlines * Generate full-length articles in minutes But Here's the Catch: Google's new E-E-A-T principles (Experience, Expertise, Authoritativeness, Trust) still favour human-led content. Vibe Marketing leverages AI to assist, not replace, strategic content planning. Survival Tip: Writers and strategists need to double down on expertise, thought leadership, and first-hand experience - elements AI still cannot replicate authentically. The Human-AI Collaboration Era Nipun Taneja is clear on one thing: the future of marketing isn't about man vs machine; it's about man with machine. "Marketers aren't becoming obsolete. They're becoming more intelligent by letting AI handle what's repeatable, so they can focus on what's strategic." - Nipun Taneja This is where tools like Vibelet stand out. Serving as a real-time assistant enables marketers to ask questions and get immediate clarity. The answers come not in reports, but in conversational format - just like chatting with a human colleague. The Bottom Line The rise of AI-driven marketing isn't a threat; it's an invitation to evolve. Professionals who stick to old methods will find themselves outdated. Those who learn how to collaborate with AI will become invaluable. Nipun Taneja's message is simple: embrace AI not as competition, but as a collaborator. The wave of automation is real, but it's those who ride it; through tools like Vibelet and AI-enabled platforms, that will shape the future of marketing. If you're in media buying, copywriting, or campaign planning, now is the time to re-skill, re-strategise, and rethink your role. The question isn't whether AI will take over. The real question is: are you ready to work with it? (ADVERTORIAL DISCLAIMER: The above press release has been provided by PNN. ANI will not be responsible in any way for the content of the same)
In a historic move, U.S. Justice Department antitrust regulators are pushing for a court order that would force Google to sell its Chrome browser. This request follows a ruling in August, which determined that Google had unlawfully monopolized the search market. Additionally, the department aims to impose restrictions on Google's artificial intelligence practices and its Android operating system. This unprecedented legal action targets one of the world’s largest tech companies, marking a significant escalation in the U.S. government's efforts to curb monopolistic practices in the digital indus ...Read More >
* Commoditisation and similarity of products and services with competitors will have the most significant impact on how businesses deliver customer experiences over the next two years, according to the latest IDC InfoBrief commissioned by Affinidi * However, businesses who are looking to hyper-personalise their products as a competitive differentiator are facing several obstacles in addressing the privacy-personalisation dilemma, with 56% of them highlighting data collection and management to be a key challenge. * To truly enhance customer experiences through more personalised insights, they m ...Read More >
Bengaluru, 4th December 2024- PURE EV, one of India's leading electric two-wheeler manufacturers, has unveiled an ambitious roadmap to strengthen its presence nationwide and expand globally while introducing innovative solutions for sustainable mobility. Over the next 30 months, the company aims to add 250 new dealerships, taking its total network to over 320 across India. The expansion will be driven by the growing demand for long-range scooters, electric motorcycles, large B2B contracts, and the company's entry into the house-hold brand space. Dr. Nishanth Dongari, Founder & MD of PURE EV, ...Read More >
New Delhi [India], June 6 (ANI): Aadhaar number holders carried out over 211 crores authentication transactions, pushing the total number of such transactions since Aadhaar's inception to more than 15,223 crores (152.23 billion), according to a release by the Ministry of Electronics & IT. The ministry reported that the transaction in May 2025 saw more transactions, as compared to the same month last year, when 201.76 Cr such transactions were carried out. This growth in number is a reflection of how Aadhaar-based authentication has been playing a facilitating role in effective welfare delive ...Read More >
NEW DELHI: The Ministry of Statistics and Programme Implementation (MoSPI), in collaboration with NITI Aayog and the World Bank as knowledge partner, successfully hosted a two-day National Workshop on 'Using Alternate Data Sources and Frontier Technologies for Policy Making' at Bharat Mandapam, New Delhi on June 5-6, 2025. The event brought together over 450 participants, including government officials, statisticians, industry leaders, researchers, and representatives from multilateral organisations. The workshop focused on leveraging non-traditional data sources, including mobile phone recor ...Read More >
NEW DELHI: Axiom-4 crew members, including Shubhanshu Shukla, were welcomed with hugs and drinks as they stepped into the International Space Station on Thursday. The newly launched spacecraft -- the fifth in the Dragon series and named Grace -- successfully completed a soft docking with the International Space Station at 4.01pm while orbiting above the North Atlantic Ocean."At 6:31 am EDT (4:01 IST) on Thursday, the SpaceX Dragon spacecraft docked to the International Space Station for the fourth private astronaut mission to the orbiting laboratory, Axiom Mission 4," the National Aeronautics ...Read More >
Kolkata (West Bengal) [India], June 27 (ANI): A female student was allegedly gang-raped inside a law college in Kolkata's Kasba on Wednesday evening. The police have arrested all three accused within 24 hours. The three accused, named as Monojit Mishra (31), Zaib Ahmed (19), and Pramit Mukhopadhyay (20), were former students or staff members of the same law college. Also Read | Student Gang-Raped at South Kolkata Law College: Police Arrest 3 Youths for Sexually Assaulting Young Woman Inside Law College. According to the police, the accused named in the FIR will be produced before the A.C.J. ...Read More >
Mumbai : ArcelorMittal Nippon Steel India (AM/NS India) has proudly reinforced its role in India's infrastructure transformation by supplying critical steel for two of the country's most iconic railway bridges 70% of flat steel for Chenab Bridge, the world's highest railway bridge, and 100% of steel for the Anji Khad Bridge, India's first cable-stayed railway bridge. The dedication of the iconic Anji and Chenab bridges by Hon'ble Prime Minister Shri Narendra Modi marks a significant step in realizing the vision of Viksit Bharat by 2047. These engineering marvels truly showcase India's will an ...Read More >
The National Investigation Agency (NIA) has charged five individuals, including goldy Brar, in relation to the 2024 Gurugram club bombing plot, as revealed in a recently filed chargesheet. This case involves a conspiracy to bomb two clubs, aiming to disrupt communal harmony in Haryana, with the banned terrorist group Babbar Khalsa International (BKI) implicated. The NIA's investigation highlights the severity of the plot. Those charged include satinderjit Singh (Goldy Brar), Sachin Talian, Ankit, Bhavish, and Randeep Singh. News Directory 3 provides crucial updates on sensitive cases such ...Read More >
India Quality Conclave 2024: Driving Excellence in Quality Management Presto Group proudly presents the India Quality Conclave 2024, set to take place on November 30 at Crowne Plaza, New Delhi. This transformative event will bring together industry leaders from packaging, FMCG, pharmaceuticals, and other sectors to discuss cutting-edge quality improvement practices. Key highlights include strategies for cost reduction, boosting QC team productivity, and ensuring hassle-free audits. Attendees will benefit from keynote speeches, case studies, panel discussions, and a special book launch, Per ...Read More >
Trial conducted over a 118 km Boston metro route with 10 network hops and nine ROADMs. US wireless carrier Verizon has successfully tested the transportation of 1.6 terabits per second of data across a single wavelength on its live metro fiber network. Utilising Ciena's WaveLogic 6 Extreme (WL6e) coherent optical solution, the trial, conducted in Boston, demonstrated data travelling farther and faster across Verizon's fiber network. This upgrade enhances the network's ability to handle the workloads generated by artificial intelligence (AI) applications, particularly Generative AI, according ...Read More >
New Delhi [India], June 7 (ANI): The Ministry of Statistics and Programme Implementation (MoSPI), in partnership with NITI Aayog and the World Bank as a knowledge partner, organised a two-day National Workshop entitled 'Using Alternate Data Sources and Frontier Technologies for Policy Making.' This event took place at Bharat Mandapam in New Delhi on June 5 and 6. The National Workshop concluded with a Valedictory Session on 6 June. According to the release, the Valedictory Session was graced by Prof. Ajay Kumar Sood, Principal Scientific Advisor (PSA) to GoI as the Chief Guest; Prof. Abhay K ...Read More >
GURUGRAM : Samsung, India's largest consumer electronics brand, today introduced its 2025 Bespoke AI appliance lineup, built on four distinct consumer benefits: Easy, Care, Save and Secure to enrich and simplify your lives with AI. These experiences are powered by Samsung's new AI Home screen interface, Bixby voice assistant with two-way natural communication, Samsung Knox security, and seamless SmartThings connectivity, delivering hyper-personalized, energy-efficient, and secure smart home solutions for modern Indian households. At the heart of the new lineup is the Bespoke AI Laundry Combo, ...Read More >
Sunmei Hotels Group has announced the launch of Sunmei Group International (SGI) and three new overseas brands—SHANKEE, PENRO, and LANOU—marking its expansion into the UAE market. The company plans to introduce SHANKEE Hotels, a smart economy brand, to cities like Dubai, Abu Dhabi, and Riyadh. SGI focuses on smart marketing, modular renovations, and intelligent operations, leveraging big data and AI to enhance service and guest experiences. Chairman Ma Yingyao aims to open 100 hotels globally within the next decade, doubling revenue and establishing a strong international presence for Chinese ...Read More >
Vodafone Idea has launched an AI-powered Spam SMS solution to protect users from unwanted messages and potential fraud. The technology uses machine learning to detect and flag spam in real-time, with over 24 million messages identified since its testing phase. The solution complements existing measures like a user-friendly mobile app for filing complaints and reporting spam. Vi is also working on reducing unwanted voice calls and uses customer feedback for further detection. This initiative aims to provide proactive protection and safeguard customers' digital experience. Vodafone Idea's stock ...Read More >
New Delhi [India], December 4 (ANI): The GSEC in Hyderabad will be the first of its kind in the APAC region after Tokyo and only the fifth globally, with similar facilities in Dublin, Munich, and Malaga, according to a statement. This GSEC is a specialised international cybersecurity hub designed to play a crucial role in developing advanced security and online safety products tailored for the Indian context. The centre will focus on cutting-edge research, AI-driven security solutions, and creating a collaborative platform for leading experts and researchers in cybersecurity. It also aims to ...Read More >
Gurugram (Haryana) [India], December 12: Navanc, a pioneering FinTech startup building India's first AI-powered property score and stack for secured lending and insurance practices, has successfully raised USD 1 million in a seed funding round. The round was led by Prarambh Ventures, with participation from Inflection Point Ventures (IPV), Brigade REAP FirstPort Capital, and marquee angel investors Also Read | US: Joe Biden Commutes Roughly 1,500 Sentences and Pardons 39 People in Biggest Single-Day Act of Clemency. The funds will be directed toward expanding operations across India, with a ...Read More >
The books for class 9-12 will be available from 2026-27. New Delhi: The National Council of Educational Research and Training (NCERT) has reduced the prices of books for classes 9 to 12 by 20 per cent. The decision was announced by NCERT Director Dinesh Prasad Saklani during an event held in the national capital on Monday. The reduction in the prices of books will be effective from the upcoming academic year. News agency PTI quoted the minister as saying that while the textbooks for classes 9- ...Read More >
New Delhi, June 5 (SocialNews.XYZ) Aadhaar number holders executed over 211 crore authentication transactions in May this year taking the cumulative number of such transactions to more than 15,223 crore since inception, according to a statement issued by the Ministry of Electronics & IT on Thursday. The May authentication transactions are more than the previous month, as well as of May 2024 when 201.76 Cr such transactions were carried out. The growing number shows, how Aadhaar-based authentication has been playing a facilitating role in effective welfare delivery, and voluntarily availing v ...Read More >
Vice President Jagdeep Dhankhar suggests empowering rural youth to drive change in India's underutilized agricultural sector during his visit to Dr YS Parmar University. He advocates for direct subsidies to farmers, emphasizing the need for bridging the gap between production and market access and the use of AI for rural transformation. Vice President Jagdeep Dhankhar has called for empowering rural youth to catalyze significant transformation in India's largely untapped agricultural sector. Dur ...Read More >
Bengaluru: ShopOS, a startup building an AI-based operating system for e-commerce, has raised $20 million led by Binny Bansal's 3State Ventures. The company said it will use the funds to expand its engineering team and further develop its AI platform, and add more brand customers. Founded by Sai Krishna V K and Ajay P V, ShopOS develops software that uses AI to streamline common e-commerce tasks, including creating product listings, generating marketing campaigns, and adapting online stores based on visitor behaviour. The company aims to reduce manual effort and enable brands to operate across ...Read More >
The Chinese yuan was also facing its own challenges from the growing threat of more U.S. tariffs on China, pushing it down to a 13-month trough. Japan's tech-heavy Nikkei jumped 1.6% as of 0200 GMT, and South Korea's KOSPI advanced 1.7%. Taiwanese shares gained 1.1%. Australia's stocks benchmark rose 0.7% and reached a fresh all-time high. However, Chinese stocks were under pressure, with Hong Kong's Hang Seng edging slightly lower and mainland blue chips falling 0.3%. MSCI's broadest index of Asia-Pacific shares added 0.7%. Both S&P 500 and Nasdaq futures were flat after the cash indexes ...Read More >
The Andhra Pradesh government inked a Memorandum of Understanding (MoU) with Google. The tech giant will launch its operations from Visakhapatnam in the State. Making the announcement at the district collectors' conference on Wednesday, Chief Minister N. Chandrababu Naidu said HRD Minister Nara Lokesh's efforts have paved the way for this. The MoU was a significant development and would be a game changer. Visakhapatnam is poised for transformative growth, Mr. Naidu said. The chief minister, in ...Read More >
Hyderabad: Samsung is preparing to host its annual Galaxy Unpacked event on January 22, 2025, where it is expected to showcase its extended reality (XR) headset in addition to its next-gen flagship Galaxy S series smartphones. The lineup is said to include the Galaxy S25, Galaxy S25+, and Galaxy S25 Ultra. Additionally, we could witness the launch of the highly anticipated Slim variant of the device, which is expected to cost somewhere between the Plus and Ultra models. Samsung Galaxy Unpacked: Timing and where to watch Samsung has confirmed to host the Galaxy Unpacked 2025 in San Jose, Cali ...Read More >
New Delhi [India], June 27: OPPO India's recently launched smartphone , the OPPO K13x 5G - toughest 5G smartphone in its segment--is ready to go on sale starting today on the OPPO e-store and Flipkart from 12 PM onwards. Available in two stunning finishes--Midnight Violet and Sunset Peach--the K13x doesn't just survive tough conditions, it stands out with style. It's a device that blends world-class engineering with local manufacturing strength to redefine what's possible under ₹15,000. Durable, dependable, and designed to dazzle--the K13x is built for your grind and styled for your vibe. Als ...Read More >
Bhopal - In a transformative move set to redefine the future of education in India, Scope Global Skills University (SGSU), Bhopal, has announced the launch of its "AI First Campus" and a comprehensive "AI Action Plan." As Central India's first NEP and NSQF-aligned skills university, SGSU is committed to embedding artificial intelligence (AI) deeply into every aspect of higher education, from academic programs and faculty development to student engagement and industry collaboration. These new initiatives are part of the university's mission to lead the charge in AI-powered learning and to esta ...Read More >
Raniwala 1881 unveils its much-anticipated Raas A/W 2024-25 Collection, a celebration of heritage, family, and love. The collection blends traditional craftsmanship with modern aesthetics, honoring the bride’s journey and creating an emotional connection across generations. Each piece, from polki necklaces to intricate earrings, tells a story of resilience and legacy. Crafted with care, these jewels are not just adornments but heirlooms in the making, meant to be passed down through families. Abhishek Raniwala, Co-founder & Creative Director, emphasizes that the collection celebrates the spiri ...Read More >
As businesses increasingly adopt AI, customizing large language models (LLMs) like GPT and Claude is key to meeting industry-specific needs. Techniques like Retrieval-Augmented Generation (RAG) and in-context learning are gaining popularity. RAG enables real-time data retrieval, ideal for tasks requiring up-to-date information, while in-context learning provides guidance within the task prompt. Recent advancements in LLMs, such as larger context windows, offer new possibilities but also present challenges, including cost and efficiency. A hybrid approach combining RAG and long-context models m ...Read More >
NewsVoir Gurugram (Haryana) [India], December 12: Navanc, a pioneering FinTech startup building India's first AI-powered property score and stack for secured lending and insurance practices, has successfully raised USD 1 million in a seed funding round. The round was led by Prarambh Ventures, with participation from Inflection Point Ventures (IPV), Brigade REAP FirstPort Capital, and marquee angel investors The funds will be directed toward expanding operations across India, with a focus on strengthening Navanc's presence in urban and semi-urban areas. Additionally, the startup will bolster ...Read More >
Bengaluru, India (OTE) - Leveraging Infosys Topaz and Google Cloud technology, the center of excellence will foster co-innovation to deliver transformative AI-powered solutions Infosys (NSE: INFY), (BSE: INFY), (NYSE: INFY), a global leader in next-generation digital services and consulting, today announced the launch of a Google Cloud center of excellence, powered by Infosys Topaz, to foster enterprise AI innovation. The center will serve as a catalyst for co-creation and help businesses harness the power of generative AI to achieve transformative growth. Infosys and Google Cloud share a s ...Read More >