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39
BusinessDec 03, 2024 02:59 PM

US, Spain, Thailand, China, Tokyo, Munich, and More to Showcase Marriott International's Trailblazing Luxury Experiences in 2025 - Travel And Tour World

US, Spain, Thailand, China, Tokyo, Munich, and more will showcase Marriott International's trailblazing luxury experiences, offering transformative travel in 2025. At the International Luxury Travel Market (ILTM) in Cannes, Marriott International, Inc. has unveiled an exciting new phase of global expansion. The Luxury Group is introducing a range of innovative brand extensions, including luxury tented camps, remote lodges, and personalized experiences, all designed to elevate Marriott's position as a global leader in premium hospitality. With a portfolio that includes renowned names such as The Ritz-Carlton, St. Regis Hotels & Resorts, W Hotels, The Luxury Collection, EDITION, JW Marriott, and Bvlgari Hotels & Resorts, the company is pioneering a transformative vision of travel. This new approach invites guests to go beyond traditional luxury and embark on immersive cultural journeys that offer deep, meaningful exploration. The Luxury Group's expansive portfolio now boasts over 529 properties across 73 countries and territories, with three highly anticipated hotel openings in late 2024 in sought-after and emerging global destinations. Marriott's luxury portfolio is set for further growth, with more than 260 luxury hotels and resorts currently in the development pipeline, including over 30 properties scheduled to open in 2025. In the coming years, luxury travel is expected to evolve rapidly as new demographic shifts, changing traveler motivations, and emerging spending patterns redefine the industry. The global wealth transfer, estimated at $80 trillion USD over the next two decades, is particularly influencing the luxury travel market. Millennials and Gen Z are reshaping the landscape, valuing transformative experiences, deep social connections, and enriching adventures over material possessions. This cultural shift is fueling the rise of experiential luxury, where today's high-spending travelers seek journeys that encourage personal growth, discovery, and self-reflection. Redefining Luxury Travel: Wellness, Connection, and Boundless Exploration Modern luxury travelers are increasingly drawn to destinations that offer more than just a five-star experience. They are looking for wellness, community, and meaningful connections that contribute to personal enrichment. The traditional all-inclusive model is evolving, shifting from its mass-market perception to one that focuses on bespoke, sophisticated travel experiences that balance indulgence with mindfulness. This transformation reflects a growing demand for unique, once-in-a-lifetime experiences that foster cultural immersion and personal discovery. Private member clubs, all-inclusive resorts, and luxury yachts are gaining popularity as venues for fostering exclusive communities. These spaces provide like-minded individuals with opportunities to bond over shared interests in a refined, elevated environment. At the same time, the surge in interest for adventure and outdoor travel has made safari camps and remote lodges increasingly popular, offering guests the chance to connect with nature and embark on transformative journeys in pristine, untouched locales. Next year, The Luxury Group plans to launch multiple safari lodge brands, bringing signature Marriott luxury experiences to Africa's evolving travel frontier. Looking ahead, luxury brands are partnering and collaborating to captivate younger travelers. Over half of luxury spending decisions are now driven by the pursuit of novel experiences, and the industry is adapting by offering immersive, culturally rich travel that blends adventure with introspection. From co-branded products to pop-up events with high-end brands, the future of luxury travel will reflect a generation's desire for endless discovery, connection, and personal growth. "As global luxury consumers invest more deeply in travel, we are witnessing a profound evolution in what they seek - from discovery of the world to self-discovery," says Tina Edmundson, President of Luxury, Marriott International. "Today's luxury travelers, both established and emerging, aren't just passing through destinations; they are embarking on personal journeys that reveal new dimensions of both place and self. At the Luxury Group by Marriott International, we are embracing this shift by crafting experiences that act as conduits for emotional exploration, bridging nature, culture, and self-discovery in ways that are as enriching as they are unforgettable." EDITION Hotels Pushes Boundaries of Luxury in Iconic Global Destinations In 2024, EDITION Hotels continued to challenge the norms of traditional luxury with the addition of distinctive new properties that highlight individuality, authenticity, and a deep connection to their destinations. The brand's debut in Saudi Arabia, with The Jeddah EDITION, brought its signature approach to one of the country's most culturally dynamic cities. Looking ahead to 2025, The Lake Como EDITION is set to reimagine a historic 19th-century property into an intimate luxury retreat by Italy's stunning lakeside. The brand is also poised to expand its presence in Saudi Arabia with The Red Sea EDITION, located on the main island of The Red Sea Project. As EDITION Hotels grows, it remains committed to offering immersive experiences that reflect local culture while providing guests with unmatched sophistication and personalized service. JW Marriott: Elevating Mindful Luxury and Wellness Worldwide In 2024, JW Marriott continued its mission to inspire mindful luxury in exceptional destinations across the globe. The year kicked off with the opening of the serene JW Marriott St. Maarten Beach Resort & Spa and JW Marriott Hotel Nairobi, Kenya's tallest hotel, blending urban sophistication with natural beauty. Meanwhile, in China, the launch of JW Marriott Hotel Taiyuan merged modern luxury with the city's rich history. These openings exemplify JW Marriott's commitment to creating spaces where guests can rejuvenate and find balance in awe-inspiring environments. In 2025, JW Marriott is set to expand even further, with the highly anticipated openings of JW Marriott Kaafu Atoll Island Resort, JW Marriott Crete Resort & Spa, and JW Marriott Hotel Tokyo, among others. The Luxury Collection Leads in Hidden Gem Destinations In 2024, The Luxury Collection continued its legacy of offering luxury experiences in some of the world's most captivating and lesser-known destinations. Notable openings included Ta'aktana, a Luxury Collection Resort & Spa in Labuan Bajo, Indonesia, and The Sira, a Luxury Collection Resort & Spa in Lombok, which immersed guests in natural beauty and exceptional service. Hôtel du Couvent, a Luxury Collection Hotel in Nice, reimagined a historic sanctuary on the French Riviera, while Bellagio, a Luxury Collection Resort & Casino in Las Vegas, set a new standard for opulence with its iconic location and entertainment offerings. In 2025, the brand is poised for further growth in Europe, with new openings in Italy, Greece, Poland, and Spain, including the prestigious Casa Brera in Milan and The Palace in Madrid, set to reopen after a major restoration. The Ritz-Carlton Expands Ultra-Luxury Hospitality Across Land, Sea, and Sky 2024 was a landmark year for The Ritz-Carlton, as the brand continues to lead the ultra-luxury travel market with a series of new openings and exclusive experiences. In Morocco, The Ritz-Carlton Rabat, Dar es Salam, offered a sanctuary amidst oak forests and a royal golf course. Hawaii's The Ritz-Carlton Oahu, Turtle Bay, reimagined an island paradise, while Saudi Arabia welcomed the ultra-luxury Nujuma, a Ritz-Carlton Reserve, located on a private island in the Red Sea. At sea, The Ritz-Carlton Yacht Collection introduced its second vessel, Ilma, offering extraordinary voyages in the Mediterranean. In 2025, the brand will welcome The Ritz-Carlton, San Juan, following a major renovation, and debut the Ritz-Carlton Reserve, Nekajui, in Costa Rica. With a portfolio that spans coastal escapes, cultural landmarks, and maritime luxury, The Ritz-Carlton is leading the way in experiential hospitality. St. Regis Hotels & Resorts: Elevating Glamour at Iconic Locations In 2024, St. Regis Hotels & Resorts continued to set new standards of luxury with its timeless elegance and modern design. The St. Regis Longboat Key Resort on Florida's Gulf Coast redefined beachfront luxury, while The St. Regis on the Bund in Shanghai blended glamour with the rich history of one of China's most cosmopolitan cities. The St. Regis Belgrade introduced a bespoke experience to Serbia, and The St. Regis Al Mouj in Muscat offered a serene coastal retreat. In 2025, St. Regis will further enhance its portfolio with the opening of The St. Regis Aruba Resort and The St. Regis Cap Cana Resort in the Dominican Republic, both set to become new benchmarks for beachfront luxury. W Hotels: A Bold New Era of Global Expansion 2024 saw W Hotels continue its transformation, expanding its global footprint and adapting to the needs of the next generation of luxury travelers. The brand's reimagined flagship in Hollywood embraced a new design philosophy, while W Prague marked its debut in the Czech Republic. W Hotels also returned to Las Vegas with the opening of W Las Vegas, as part of a long-term strategic partnership with MGM Resorts. In 2025, the brand will continue its evolution with the highly anticipated W New York - Union Square and its debut in the all-inclusive space with W Punta Cana, an adults-only resort offering dynamic programming and beachfront luxury. The brand is also expanding into Italy with the opening of W Florence, set to become a social hub in the heart of the city. With its vibrant, design-forward approach, W Hotels continues to attract the modern luxury traveler seeking style, connection, and innovation. Note on Forward-Looking Statements This press release contains forward-looking statements under U.S. federal securities laws, including projections on hotel openings, portfolio expansion, and global development. These statements are subject to risks and uncertainties that could cause actual outcomes to differ from expectations. For further details, refer to the company's filings with the U.S. Securities and Exchange Commission. The company assumes no obligation to update any forward-looking statements based on new information or future events.

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