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Hyderabad: Google-owned YouTube has updated its monetisation policy against mass-produced, repetitive content. It said that the YouTube Partner Programme (YPP) has always required content creators to upload "original" and "authentic" content for monetisation. Now, in the upcoming update, YouTube will evaluate mass-produced and repetitive videos and likely reduce its monetary compensation. The update will come into effect from July 15, 2025. YouTube to scrutinise repetitive content This is not the first time that YouTube has required its content creators to upload original content. In a monetisation policy update, YouTube mentioned that creators who make money through the platform should upload original and authentic content. YouTube mentioned two main pointers for creating content on the platform: On a support page, YouTube announced that it is updating its guidelines to better identify mass-produced and repetitive content. This update better reflects what "inauthentic" content looks like today, it added. The video-sharing platform did not mention how it will penalise such content. Notably, the post did not mention whether the upcoming update will apply to AI-generated content, where creators use AI-generated visuals and audio in their videos. YouTube to update sensitive categories in Ads At the same time, YouTube has also rolled out updates to "Ads sensitive" categories, which will also come into effect on July 15, 2025. It has announced the removal of the sensitive category "Bare Skin (Image Only)" in YouTube Studio's Ad categories. Those currently using the setting will have until August 15, 2025, before existing blocks will no longer apply. Users can, however, use other categories like "Reference to Sex" for more control over what ads to run on their YouTube channel.
Content creator Sam Pepper was banned from livestreaming platforms Pump.fun and Kick after sending a young teen to the hospital in New Delhi, India, by hitting them in the face with a firework while live. Pepper and his friends had been firing Roman candle-style fireworks at each other during the Diwali festival, with locals joining in on the chaos. Any enjoyment quickly turned sour when the British influencer directly hit a local young teen in the face with a firework. "Oh my god! Oh my god, h ...Read More >
Chennai: The government proposes to bring social media content creators under the ambit of IT rules, mandating compliance with Ministry of Electronics and Information Technology-issued advisories and guidelines. The proposal is part of a draft amendment to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021. It seeks to bring independent news and general affairs content creators on platforms such as YouTube, Instagram, Facebook and X (formerly Twitter) under the ambit of the IT Rules. The Centre can issue blocking orders for content hosted on social ...Read More >
TIPS Music, one of India's leading music labels, has received a 'Buy' rating from YES Securities as it initiated coverage on the firm, with a target price of Rs 1,050, indicating a potential upside of 18% from the current market price of Rs 888.65. Shares of TIPS Music climbed as much as 1.7% on Tuesday to Rs 888.65 on BSE. Yes Securities has valued TIPS Music at a Price-to-Earnings (P/E) ratio of 47 times based on projected earnings per share (EPS) for September 2026, reinforcing its bullish recommendation. The bullish stance comes as TIPS Music leverages industry tailwinds, such as the rapi ...Read More >
The high court directed Google and Sadhguru to have a mutual meeting, where he can specifically identify the contents that fall within the exception of the Google Ads policy under which they cannot be removed, after the counsel for the company submitted that it was willing to have a collaborative approach with him to address concerns. "...thereafter, defendant no. 45 must make an endeavour to ensure that the identical or similar content is removed through its technology so as to obviate the plai ...Read More >
New Delhi: Social media is turning out to be quite a tricky platform for content creators. In the recent past, we saw how a 'viral 19 minute video' triggered curiosity and speculation online, leading to privacy breach and security concerns. After Bengali influencers Sofik SK and Dustu Sonali's alleged private video went viral on social media, several AI-generated videos also hit the platform. Now, another digital creator is in news for the alleged video leak - this time it's Payal Gaming. Gaming video creator Payal Dhare, also known as Payal Gaming, who was earlier in news as a probable conte ...Read More >
New Delhi, July 12: Nearly 10 years after its initial launch in 2015 to highlight viral hits, breaking news and top music releases, YouTube, the largest video sharing platform in the world, is formally discontinuing its Trending Page. The Google-owned platform announced the decision in a blog post, citing diminished user interest in the feature. The "Trending Now" section and the Trending Page will both be available until July 21 before being permanently deleted. The feature, which was first created to show off worldwide viral content in real-time, has seen a decline in usage in recent years. ...Read More >
The government has proposed compulsory declarations by all social media users when posting AI-generated or modified content, with the platforms told to deploy technical measures to verify these. The government has proposed compulsory declarations by all social media users when posting AI-generated or modified content, with the platforms told to deploy technical measures to verify these. The move is aimed at curbing the rapid rise of AI-based deepfakes on the internet, officials said. Stakeholde ...Read More >
Hyderabad: YouTube has announced the expansion of its multi-language audio feature to all creators over the coming weeks. Using this feature, content creators will now be able to reach out to a wider audience by dubbing their videos in different languages. YouTube started testing the feature two years ago, enabling a small group of creators to add their own dubs in multiple languages. According to YouTube, content creators who used multi-language audio tracks (as part of the test) witnessed an increase of over 25 per cent in watch time, which came from views in the video's non-primary languag ...Read More >