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BENGALURU: The e-lifestyle market in India is steadily growing, with nearly 175 million shoppers. However, beauty purchases still make up only 16% of all transactions, and per capita consumption of beauty products remains low compared to other countries. Tapping into this opportunity and targeting Gen-Z consumers who prioritise beauty and convenience, Sugar Cosmetics and Myntra have launched a new brand: Molten Beauty. Myntra CEO Nandita Sinha explained, "Gen-Z doesn't like labels, so we've cre ...Read More >
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