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Pune: India's wine industry is seeing flat or declining sales as deep post-pandemic discounting squeezed margins and inconsistent marketing spends by wineries failed to capture younger patrons. Also, heavy price promotion is now a routine practice in the trade even as consumers shift to white spirit cocktails, and ready-to-drink (RTD) beverages. "This has been a very unfortunate characteristic of the Indian wine market over the last few years, indiscriminate and unsustainable, and I would say, ...Read More >
India's popular gin and tonic trend is fading. Vodka and tequila are now leading the market. Gin sales have dropped significantly this year. This shift affects both established brands and newer craft gins. Consumers are exploring different spirits. The gin market faces challenges with brand loyalty and competition. Major companies are entering the gin space through acquisitions and new launches. Vodka and tequila have left India's once-boisterous gin-and-tonic party rather shaken and stirred. ...Read More >
Aug 12 (Reuters) - Radico Khaitan (RADC.NS), opens new tab, the maker of "Magic Moments" vodka, will invest up to $4.56 million and team up with Bollywood actor Shah Rukh Khan and Zerodha co-founder Nikhil Kamath to launch a premium tequila brand, marking its foray into the category. The Indian liquor maker, known for premium offerings such as Rampur Indian Single Malt and Jaisalmer Indian Craft Gin, will roll out the brand D'YAVOL Añejo -- a premium spirit made from agave and aged about two ye ...Read More >
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