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* Commoditisation and similarity of products and services with competitors will have the most significant impact on how businesses deliver customer experiences over the next two years, according to the latest IDC InfoBrief commissioned by Affinidi * However, businesses who are looking to hyper-personalise their products as a competitive differentiator are facing several obstacles in addressing the privacy-personalisation dilemma, with 56% of them highlighting data collection and management to be ...Read More >
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