shrinkflation News

The major change Woolworths refuses to make as supermarket giant is grilled over 'shrinkflation'

Woolworths has defended 'shrinkflation' on home brands and does not want an active role in notifying shoppers when other brands do it. The practice, also known as package downsizing, happens when product lines decrease in size while the price stays the same, helping brands maintain margin and profitability. Consumers have raised concern about the lack of transparency around shrinkflation to the competition watchdog's supermarkets inquiry. Woolworths senior executives are due to face the ACCC ...Read More >