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Kolkata, April 1: Ganesh Consumer Products Limited has onboarded Indian cricketer Ravindra Jadeja as brand ambassador for its latest sattu campaign, as the company looks to expand the traditionally regional category into a wider national market. The new television commercial, launched at a city hotel in Kolkata, marks a strategic push by the company to reposition sattu from a traditional energy drink to a modern, performance-oriented, protein-rich nutritional choice. The launch event was atten ...Read More >
Wheat is the unsung hero of African food, the secret sauce (or rather, secret grain) behind some of your favorite dishes. From the cloud-like deliciousness of Ethiopian injera to the satisfying Moroccan couscous, wheat is Africa's culinary backbone. This article features five mouthwatering dishes that highlight the versatility and tastiness of African wheat-based cuisine. Injera is a sourdough-risen flatbread with a slightly spongy texture, made from fermented teff flour. In Ethiopia and Eritre ...Read More >
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