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MUMBAI: Publicis Groupe has just scored a major goal in the sports marketing arena and this time, it's not just about fans in the stands, but brands looking to win big. The French advertising giant has entered into a definitive agreement to acquire 160over90, a leading global sports and culture-first agency that is part of WME Group. The move builds on Publicis Sports' recent expansions, including the acquisitions of Adopt and Bespoke in 2025, a partnership with Magic Johnson Enterprises, and th ...Read More >
New Delhi, Sep 15 (PTI) Companies have long valued knowledge, using it as a basis for hiring and promotions, but the fast-changing dynamics of AI requires focus to shift to continuous learning and multiple refreshes, according to Publicis Sapient CEO Nigel Vaz. His advise to the youth looking to build careers in AI era: learn, unlearn, and relearn. In an interview to PTI, the chief of Publicis Sapient -- the digital business transformation hub of one of world's largest advertising companies, P ...Read More >
New Delhi, Sep 14 (PTI) India is central to the global, integrated delivery approach of Publicis Sapient and the digital business transformation company is "excited" about the addressable market here as well, according to CEO Nigel Vaz. In an interview with PTI, Vaz further said digital business transformation budgets (global spends) in 2026 are likely to be "better and more significant", as companies reset strategic priorities. He, however, cautioned that persistence of inflation and macroeco ...Read More >
NEW DELHI, Aug 14 (Reuters) - Publicis has sued India's antitrust watchdog for denying access to case files in a high-profile price-fixing investigation of ad agencies, after the French group failed to get the probe stalled until it could review the documents, court filings show. The Competition Commission of India (CCI) shook India's near-$30 billion media and entertainment sector in March with dawn raids at WPP's (WPP.L), opens new tab GroupM, Dentsu (4324.T), opens new tab, Publicis (PUBP.PA ...Read More >
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