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Hyderabad: Taylor Swift doesn't just release an album. She builds a story, a treasure hunt, and a marketing masterclass all at once. Her 12th studio album, The Life of a Showgirl, announced in the early hours of Tuesday (India time), is no exception. The lead-up started with a mysterious countdown on her official website. Fans noticed the timer would hit zero on the 12th day of the month at exactly 12:12 a.m. ET - and speculation went into overdrive. By the time the clock ran out, Swift was sit ...Read More >
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