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"Premiumisation will likely accelerate in the December quarter due to festive consumption and higher disposable incomes from tax cuts. Consumers won't drink more, but they may look to drink better," Alok Gupta, MD at ABD told Viveat Susan Pinto in an interview. Allied Blenders & Distillers (ABD), best-known for its Officer's Choice liquor brand, is rapidly premiumising its portfolio, as Indian consumers opt for quality over quantity. The company, which sells close to 35-40 million cases annuall ...Read More >
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