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Once a domain of velvet-lined trays and neighbourhood jewellers, jewellery shopping in India is undergoing a glittering transformation. What was long anchored in trust, tradition, and touch is now increasingly just a click away. India's deep-rooted love affair with gold and diamonds is entering a bold new chapter - online. As digital platforms gain credibility through hallmark certifications, brand assurances, and seamless service, Indian consumers are warming up to the idea that buying fine je ...Read More >
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