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OtherJul 04, 2025 02:20 AM

Government proposes to open up TRP market

To foster competition and reflect evolving media consumption, the government proposes amendments to TV rating guidelines, removing entry barriers and cross-holding restrictions. These changes aim to allow multiple agencies, encourage new technologies, and provide more reliable data, especially for connected TV platforms. The move seeks to build a more transparent and inclusive TV rating ecosystem in India.New Delhi, In a bid to encourage competition, the government has proposed to remove entry b ...Read More >

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