fortified-wine News

New whine in a discounted bottle cos get a hangover

Pune: India's wine industry is seeing flat or declining sales as deep post-pandemic discounting squeezed margins and inconsistent marketing spends by wineries failed to capture younger patrons. Also, heavy price promotion is now a routine practice in the trade even as consumers shift to white spirit cocktails, and ready-to-drink (RTD) beverages. "This has been a very unfortunate characteristic of the Indian wine market over the last few years, indiscriminate and unsustainable, and I would say, ...Read More >