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9-carat gold catching up in some regions of India, says Jewelbox founder

Recently, the Indian government authenticated the hallmarking of nine-carat jewellery Nine-carat gold jewellery is catching up in some regions of India, such as Bengaluru, among Gen Zees and Millennials, while people down further South in Tamil Nadu are still focused on gold purity, according to Vidita Kochar, founder of Jewelbox. "Down South, we have three stores -- two in Bengaluru and one in Chennai. And within that, all three stores cater to very different target audiences. So what we've r ...Read More >