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Less than one month ago, Timex launched its new high-end sub-brand, Timex Atelier. The brand, which is meant to represent Timex's take on luxury, debuted with a single model: a luxury diver called the Marine M1a. That watch is almost certainly the most impressive model Timex has ever produced, and even at its $1,000 price tag, the first batch sold out quickly (you can currently place a preorder for the next batch). But Timex Atelier isn't resting on the laurels of its inaugural success. Instea ...Read More >
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