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The campaign introduces a new wave of talent, highlighting figures making bold moves across industries Ishaan Khatter has just marked a major milestone in global fashion by becoming the first-ever Indian to front a worldwide campaign for Hugo Boss. The actor has been announced as one of the leading faces of the brand's Fall/Winter 2025 "Be the Next" campaign, a move that underlines the German luxury house's push for diversity and fresh representation on the global stage. Rising names in the ne ...Read More >
India, August 20, 2025: Placing a bold emphasis on the "Be" in its iconic "Be Your Own BOSS" platform, BOSS is proud to announce Indian actor and dancer Ishaan Khatter as one of the prominent faces of its "Be the Next" BOSS Fall/Winter 2025 campaign, celebrating individuals who are emerging, pushing boundaries, and shaping their own paths to success. Khatter, India's newest 'It Boy' taking Hollywood by storm, embodies the spirit of ambition and individuality that defines the BOSS ethos. Fresh f ...Read More >
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